Video trends

Guides and insights from the Video Industry

Read all about online video, on-demand and live streaming trends. Browse through our guides and articles to extend your knowledge in video! Video Trends blog articles


Apple TV picture

Video trends · 3 min read

What is OTT and what is OVP?

Over the top (OTT) is video content that reaches viewers via the Internet instead of traditional methods like cable or satellite providers. OVP stands for online video platform and it's the system that can be used to deliver OTT content.

Erikka Innes · May 13, 2021

Netflix Screenshot

Video trends · 3 min read

Python and Java, the preferred programming languages of Netflix

Does Netflix use Python or Java to build its content delivery and recommendation system? The answer may surprise you.

Erikka Innes · May 11, 2021

Photo by Hrayr Movsisyan on Unsplash

Video trends · 7 min read

Tips for creating a live stream that every live streamer should know

Creating a live stream can be daunting, but not with's beginner guide to planning, marketing and broadcasting for the first time!

Erikka Innes · May 4, 2021

Choosing the right bitrate for your OBS live stream text

Video trends · 7 min read

Choosing the right bitrate for your OBS live stream

OBS is a powerful, versatile tool for live streaming. This guide will walk you through the basics of how to choose the right bitrate for your live stream.

Erikka Innes · April 29, 2021


Video trends · 9 min read

How to do professional lighting for your live stream without breaking the bank

Lighting your live stream properly will make it look professional. It can increase viewership and cut down on technical issues. Check out these tips and tricks for lighting on a budget.

Erikka Innes · April 28, 2021

Bathroom with shelves

Video trends · 4 min read

How video marketing can help you sell your products and services

Learn what kinds of videos to use during different phases of the customer journey to help them choose your product over a competitor's! can help you encode, store, and deliver all your video content with great analytics information about how well your content does.

Erikka Innes · April 27, 2021

Photo by Artem Beliaikin on Unsplash

Video trends · 3 min read

How does video content boost your SEO and site ranking?

Video content can boost your SEO, increase site ranking, and convert more customers. Find out how!

Erikka Innes · April 26, 2021

The code behind the magic: the <video> tag

Video trends · 5 min read

The code behind the magic: the <video> tag

Whenever you see a video playing on the web, you can thank the venerable < video > tag. Introduced with HTML5 in 2008, it has been supported in browsers going back to Internet Explorer 9. In this post, we'll walk through some common attributes and uses of the video tag, from short videos to video streams. When you use, the video player that plays the stream still uses the video tag. If we look at the source of the webpage that uses an player link, we see, deep in the recesses of the divs, the < video > tag.

Doug Sillars · April 23, 2021 demos

Video trends · 6 min read

Sample apps using

Here at we want to make it easy for people to share and distribute video, ensuring video is the **way** to communicate. But we are often asked - “what can I do with your API?” Read on to see some of the demos we have created!

Doug Sillars · April 15, 2021

screenshot from Netflix

Video trends · 5 min read

How to be like Netflix with the power of Analytics

Netflix has an incredible content recommendation system. Learn a little bit about what goes into how they make their recommendations, then browse's analytics data tutorials.

Erikka Innes · April 10, 2021