Video trends
Guides and insights from the Video Industry
Read all about online video, on-demand and live streaming trends. Browse through our guides and articles to extend your knowledge in video!
![api.video Video Trends blog articles](https://img.api.video/api_video_blog_video_trends_92ad3f1571.png)
LATEST ARTICLES
![Apple TV picture](https://img.api.video/li_lin_p5xn4dbea3a_unsplash_1a36962f7b.jpg)
Video trends · 3 min read
What is OTT and what is OVP?
Over the top (OTT) is video content that reaches viewers via the Internet instead of traditional methods like cable or satellite providers. OVP stands for online video platform and it's the system that can be used to deliver OTT content.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · May 13, 2021
![Netflix Screenshot](https://img.api.video/api_video_netflix_74cb204f89.png)
Video trends · 3 min read
Python and Java, the preferred programming languages of Netflix
Does Netflix use Python or Java to build its content delivery and recommendation system? The answer may surprise you.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · May 11, 2021
![Photo by Hrayr Movsisyan on Unsplash](https://img.api.video/hrayr_movsisyan_pfhld5yqrs_unsplash_1e9714a169.jpg)
Video trends · 7 min read
Tips for creating a live stream that every live streamer should know
Creating a live stream can be daunting, but not with api.video's beginner guide to planning, marketing and broadcasting for the first time!
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · May 4, 2021
![Choosing the right bitrate for your OBS live stream text](https://img.api.video/choosing_the_right_bitrate_for_your_obs_live_stream_39a18ff44d.png)
Video trends · 7 min read
Choosing the right bitrate for your OBS live stream
OBS is a powerful, versatile tool for live streaming. This guide will walk you through the basics of how to choose the right bitrate for your live stream.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · April 29, 2021
![light](https://img.api.video/mason_summers_fiebw15eycw_unsplash_cbb932fbc4.jpg)
Video trends · 9 min read
How to do professional lighting for your live stream without breaking the bank
Lighting your live stream properly will make it look professional. It can increase viewership and cut down on technical issues. Check out these tips and tricks for lighting on a budget.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · April 28, 2021
![Bathroom with shelves](https://img.api.video/maud_simon_oei6ehkg_ee_unsplash_c5319aa61d.jpg)
Video trends · 4 min read
How video marketing can help you sell your products and services
Learn what kinds of videos to use during different phases of the customer journey to help them choose your product over a competitor's! Api.video can help you encode, store, and deliver all your video content with great analytics information about how well your content does.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · April 27, 2021
![Photo by Artem Beliaikin on Unsplash](https://img.api.video/artem_beliaikin_mkkxluwdlkq_unsplash_5e8b9ced6c.jpg)
Video trends · 3 min read
How does video content boost your SEO and site ranking?
Video content can boost your SEO, increase site ranking, and convert more customers. Find out how!
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · April 26, 2021
![The code behind the magic: the <video> tag](https://img.api.video/Magic_Video_Tag_d27af5218d.png)
Video trends · 5 min read
The code behind the magic: the <video> tag
Whenever you see a video playing on the web, you can thank the venerable < video > tag. Introduced with HTML5 in 2008, it has been supported in browsers going back to Internet Explorer 9. In this post, we'll walk through some common attributes and uses of the video tag, from short videos to video streams. When you use api.video, the video player that plays the stream still uses the video tag. If we look at the source of the webpage that uses an api.video player link, we see, deep in the recesses of the divs, the < video > tag.
![](https://img.api.video/doug_ea77b420a3.jpg)
Doug Sillars · April 23, 2021
![a.video demos](https://img.api.video/screenshot_2021_04_14_at_22_23_49_4b9d38ff43.png)
Video trends · 6 min read
Sample apps using api.video: a.video
Here at api.video we want to make it easy for people to share and distribute video, ensuring video is the **way** to communicate. But we are often asked - “what can I do with your API?” Read on to see some of the demos we have created!
![](https://img.api.video/doug_ea77b420a3.jpg)
Doug Sillars · April 15, 2021
![screenshot from Netflix](https://img.api.video/netflixtagsapivideo_27e6033b51.jpg)
Video trends · 5 min read
How to be like Netflix with the power of api.video Analytics
Netflix has an incredible content recommendation system. Learn a little bit about what goes into how they make their recommendations, then browse api.video's analytics data tutorials.
![](https://img.api.video/screen_shot_2021_01_26_at_11_48_47_am_90f5cf546f.jpg)
Erikka Innes · April 10, 2021