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Arushi Gupta

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Video trends

Have you ever wondered how much time and effort goes into creating a YouTube video that you enjoy so comfortably on your screen? 

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Producing a good-quality video, however short it maybe, involves three key stages.

**Pre-production**, that involves scripting, planning and scheduling the shoot.
**Production**, that involves shooting content.
**Post-production**, where everything comes together and is edited to form a finished video.

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With all these three stages requiring substantial effort, video production overall becomes resource-intensive and comes with its set of challenges. So much so, that you might find yourself wishing to delegate some of your tasks to ‘someone’ who can help lighten your workload.

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AI is that dependable, affordable ‘someone’ for you. 

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With the rise of OpenAI’s ChatGPT and DALL-E, [artificial intelligence (AI)](https://api.video/use-cases/generative-ai/) has become a powerful tool for assisting humans in various tasks. AI can help with everything from writing simple essays to performing complex scientific calculations and aiding in medical science. It analyzes data, recognizes patterns, and gives results based on the information it processes. 
How can it help you create and distribute your videos? Let's find out.

## Pre-production
Pre-production is a time-consuming process that requires working on aspects like ideating, scripting and planning the production schedule. AI tools are at our disposal to push our boundaries of creativity and help us when we feel stuck. Let’s see how some AI tools can help you in the pre-production stage.

### 1. Creating a script

You know about that maddening moment when your brain decides to play hide and seek with ideas, leaving you staring at a blank page for hours – the writer’s block.

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AI tools can be very useful in overcoming the writer’s block by offering a basic structure for plotlines and dialogues through an AI script. They can also assist in refining your existing work and suggesting improvements. Virtual assistants and chatbots like [ChatGPT](https://openai.com/blog/chatgpt/), AI video script generators and other AI programs like [Copy.ai](https://www.copy.ai/) are great examples of AI tools that help you move past the writer’s block and save some of your precious time!

### 2. Creating avatars and creative assets
Ever considered using AI avatars to connect with your audience in a unique way? Creating avatars can be time-consuming, but their visual appeal elevates your videos to a whole new level. AI avatar creation is becoming increasingly popular nowadays because of the convenience it offers to people who are not ready to face the camera. These avatar creation tools generate realistic or stylized digital representations of people. The appearance, clothing, and background of these avatars are left at the users' discretion to modify as per his/her choice. 

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Canva, a graphic design platform, has recently launched [AI avatars](https://www.canva.com/create/avatars/) to create avatars from your prompts. HeyGen, another AI video generator, is a great tool that creates unbelievably realistic video avatars for you as soon as you feed a prompt into it. 


### 3. Creating background music and voice overs
Producing and sourcing suitable music for your videos is a lengthy process. With AI background music tools, you can create background music without the need of expensive studios and artists. These advanced tools can compose music tailored to specific moods, themes, or scenes, saving time and ensuring a perfect match for the content. With intuitive interfaces and customization options, these tools empower you to create professional-quality music without needing extensive musical knowledge.

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A few good AI music creation tools are [Mubert](https://mubert.com/), [Musicfy.lol](https://musicfy.lol/) and [Soundraw](https://soundraw.io/).

## Post-production
The phase of post production generally includes putting together the raw footage, selecting the most appropriate scenes, editing them, adding subtitles and making the final video ready for distribution. What happens post production is also a creative process.

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On an average, it takes [around 30 minutes](https://www.tastyedits.com/how-long-does-it-take-to-edit-a-video/#:~:text=The%20Bottom%20Line,finished%20minute%20of%20video%20content) to an hour of editing time to arrive at one minute of the finished video! 

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With the help of AI tools however, you can outsource some aspects to AI video editor tools.

### 1. Scene detection
At the edit table, there is a lot of raw footage that might be several hours long and it is a cumbersome process to sift through it, not to forget the time it takes. By using machine learning, scene detection AI tools can recognize patterns and detect scenes within seconds, making your job far easier. These tools can differentiate between different types of scenes, such as dialogue-heavy sections, action sequences, or location changes, providing a detailed breakdown of the video's structure. They can also help in creating dynamic highlights, summaries, or trailers by identifying the most impactful or representative scenes.

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The simplest example of AI detection is your smartphone using AI to sort your photographs in the gallery on the basis of nature, buildings, seas, and also recognising faces of your family members and friends. 

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_Learn how to [add AI face detection](https://api.video/blog/tutorials/AI-facial-expression-detection-react/) to your videos using React._

### 2. Video editing
AI can also help you by enhancing your creativity and suggesting edits to create a more engaging video. These AI video editing tools learn, adapt and make editing long-form videos easier and less time-consuming. They are able to choose the best shots and angles, stabilize the videos and eliminate any awkward pauses. AI-powered video editing tools are best put to use to create time sensitive content for social media.  

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Some of the [popular AI video editing](https://api.video/blog/video-trends/ai-tools-video-production/) tools are Runway, Wondershare Filmora, Veed.io and Canva. 

### 3. Transcription & translation
Have you noticed that some Instagram reels now come with auto-generated subtitles as you scroll through them? Even Netflix has most of its shows available in languages other than its primary language. Artificial Intelligence is making it possible for video content to be consumed globally, pushing the barriers of language differences and accents. Today, AI translators do a remarkable job at transcribing spoken language into written text and making it available in different languages.

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_Upload a video and see transcription and translation in action in this [demo](https://api.video/demos/ai/video-to-text/)._

### 4. Summarization
AI summarization tools are reshaping how we digest information! By efficiently condensing lengths of video into concise, coherent summaries, these AI tools help you understand the crux of a detailed video. These tools are especially useful for podcasts and seminars, where the content can be lengthy and the audience may prefer not to watch the entire video.

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Tools like [NoteGPT](https://notegpt.io/youtube-video-summarizer) and [Notta.ai](http://Notta.ai) do a good job of summarizing video content accurately.

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_Api.video is also a great choice if you want to integrate [AI translation and summarization](https://api.video/product/ai-features/) to your videos. If you use api.video to host your videos, your videos get transcribed and translated to five different languages by default. Additionally, a summary of 100 words highlighting key takeaways is generated_. 

### 4. Distribution
Video content that goes live on social media has to be tailored according to the needs of social media. It has to be crisp and attractive to hold the attention of the viewers. AI tools can help by putting together the best clips for social media. For example, the AI tool [Vizard](https://vizard.ai/) creates compelling clips in various formats from a longer video. Alternatively, you can generate short clips using text prompts via tools like Krea and Genmo. 

## Last thoughts

The ways AI can be put to use are endless. It is definitely time-saving to use AI tools to reduce our workload. But towards the end of it all, AI is not capable of replacing the human mind. Unlike the human mind, which can conceive entirely new ideas, innovate spontaneously, and understand context in nuanced ways, AI is confined to what it has learned from prior information.

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Remember that AI can always remain complementary to, rather than a substitute for, the unique and dynamic qualities of human cognition. Use it well, use it smartly!  

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_api.video offers both video-on-demand and livestreaming for your videos up to 4K quality. [Sign-up](https://dashboard.api.video/register) for a free sandbox account with us to try out our offerings and see them for yourself!_

8 things AI can do for your videos 

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In a world where time is money and creativity reigns supreme, AI tools that convert text to video are game-changers! These AI-powered wonders are designed to save your day—and countless hours. Join us as we unveil the top 5 AI video tools that can dramatically cut down your video creation and editing time. From transforming text into captivating visuals to adding that perfect touch of magic to your edits, these tools are set to become your new best friends in the digital playground!

## **1. CapCut**

At number 1, we have Capcut. 

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[CapCut](https://www.capcut.com/) surged in popularity due to its user-friendly interface and powerful editing features, making it a favorite among video creators. Its integration with TikTok and social media platforms is also reason for its widespread adoption.

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The best part about using CapCut is that most of these important features are available for free, which kicks out budget-constraints out of the window. CapCut uses AI to empower users to create stunning videos without needing any fancy editing experience. With mobile and desktop apps, as well as a web version, CapCut can easily be used on the go. 

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CapCut offers a range of AI-driven features that are very, very impressive. With 'Smart Cuts & Trims', CapCut's AI automatically detects shaky parts, long pauses, or unnecessary bits, suggesting cuts to tighten up your video and eliminate boring footage. 'Effortless Audio Magic' helps isolate voices and enhance audio quality, making your message crystal clear even if there’s noisy background interference. 'Instant Captions' auto-generate captions, making your videos more accessible and saving you time and effort. Moreover, if your filming didn't capture the perfect lighting, 'Light Like a Pro' allows CapCut’s AI to adjust lighting in your videos post-production, creating the ideal mood.

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What I most love about CapCut AI video generator is its AI-driven background removal feature which eliminates the need for a green screen, allowing me to replace any background with an image or color of my choice.

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Something to note about Capcut is that the free version includes watermarks on exported videos. which can be removed only with a paid subscription. This may potentially pose a barrier for you if you’re a budget-conscious user.

## **2. Runway**

[Runway](https://runwayml.com/) can be called a virtual sorcerer's wand for video editing! It has the potential to be an entire AI video production studio, so it can basically create an entire movie without filming a single frame — if you have the time, that is. Runway can generate videos and animations from simple text prompts, create animations from still images, generate lip-syncing avatars based on a recording of your voice, and even allow you to train your own AI models. 

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Runway might be a little intimidating in the beginning. That’s because it has an array of features that take time to understand, execute and implement, and that could be slightly time-taking and if I can say, complex.

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Another aspect to note is that while Runway offers a range of pricing plans, the advanced features that truly set it apart are locked behind higher-tier subscriptions, making it less accessible for small businesses or individual creators on a tight budget.

## **3. Invideo AI**

[Invideo AI](https://invideo.io/ai/) is an excellent tool for generating a starting point for your videos. It helps you to quickly create a basic structure for your videos, which can then be further customized and polished. The  features allow you to input simple prompts, from which the tool generates an initial draft that includes relevant footage, transitions, and effects. 

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A few standout features of Invideo AI are an extensive stock media library that offers a range of options to choose from, AI-powered script generation which creates a complete script for your videos and, voiceover addition. Their AI voiceover generator is particularly good because it has an option to add your own voice which it then uses to narrate scripts in. The narration is also decent, with multiple accents and focussing well on the feeling, intent, and emotion behind each word.

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Overall, the tool is great for YouTubers and people who want to start off their video making journey with minimal effort. 

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One of the shortcomings of Invideo AI is its dependency on a stable internet connection, as the tool is cloud-based. This can be a significant limitation for users in areas with unreliable internet access. I also noticed that rendering videos on Invideo AI can sometimes be slow, especially for longer or high-resolution projects, so keep enough time in hand before you expect a final video. 

## **4. Wondershare Filmora**

[Wondershare Filmora](https://filmora.wondershare.net/de/ad/videobearbeitungsprogramm-brand.html) has been a staple in the video editing world for over 15 years. Despite its long history, it's continuously evolving, with a suite of AI features that enhance video quality without requiring professional training or extensive time investments. 

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Filmora is a popular choice among full-time influencers and video editors for advanced-level video editing. It is also a preference because the tool keeps evolving based on new technological developments, and therefore is easily able to meet the demanding standards of modern digital media.

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Some of Filmora’s features include 'AI smart cutout', which allows you to cut objects out of scenes simply by painting their area on the screen, and 'AI audio denoise', which helps control background noise. 'AI audio stretch' lets you extend music to match scene transitions, while AI motion tracking enables face blurring for privacy or fun effects. They also have AI remove background which allows you to create imaginative scenes without hefty budgets. 

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Wondershare also provides detailed explanations of these features on their website, so if you ever face a problem using any of them, be sure to check their dedicated pages. 


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However, do note that Filmora's performance can be sluggish when handling large files or high-resolution videos, leading to slower rendering times and potential crashes at times.

## **5. Canva Magic Studio**

Easy to use. Neat interface. Quick results. 

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Those were the three things I liked best about [Canva Magic Studio](https://www.canva.com/magic/). 

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Canva Magic Studio, though currently in a very basic state, looks very promising as an AI video tool. Having been a fan of Canva for infographics, presentations and social posts since the past few years, I have full confidence that their AI video tool will evolve too. 

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As of now, Canva Magic Studio gives you amazing results when it comes to video quality and is also very quick to generate the final video. The good video quality comes from its integration with [Runway](https://zapier.com/blog/best-ai-video-generator/#runway) (our #2 in the list).

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To show you an example, I used the prompt: "A cute rabbit watching a video on a laptop”. And the [result](https://www.canva.com/design/DAGGCqwwf4A/GS7q42J5C9nx26gxJGR9lA/watch) was surprisingly very apt!

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Canva Magic Studio is a great option if you want to bulk-create your social media posts – create a chunk of Instagram reels or Facebook ads in a go or create similar kinds of videos using a single template. The template options Canva offers have a wide range and are decent for beginners to start with.

## Sora – Open AI’s video generator

Open AI sparked a wave of excitement around AI with ChatGPT, demonstrating its incredible potential in natural language processing. Now, it's taking things a step further with [Sora, an innovative AI](https://openai.com/index/sora/) video creator.

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Open AI recently shared a series of tweets showing the potential of Sora and I must say, I am amazed. Be it [several giant mammoths](https://x.com/OpenAI/status/1758192960116785459) rushing through a snowy meadow or a [fluffy monster](https://x.com/OpenAI/status/1758192964222988506) behind a melted candle, the kind of videos Sora will be able to create is astounding! It looks like it will be able to take detailed prompts into consideration, just like it did with ChatGPT, to create exactly what the user needs.

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As Sora continues to evolve and improve, it will undoubtedly shape the future of video production, showing way to new forms of storytelling and engagement in the years to come.

## AI is great – but it cannot replace you

While these AI video tools can ease the load for you and save some time, they cannot really take the place of your creativity, intuition, and emotional intelligence. In the end, it is your perspective, personal touch, and experiences that shape the videos you create. 

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_If you’re finding a place to store, host and deliver your [AI generated videos](https://api.video/use-cases/generative-ai/), api.video could be just what you’re looking for. With quick video upload options, flexible hosting capabilities, ability to add watermarks and keep videos private, you can choose api.video for all your video needs. If you would like to test out our features, [sign-up](https://dashboard.api.video/register) for a sandbox account now and you wound’t be disappointed._

5 AI tools that will save you 10+ hours on video production

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You don't need to know much about the human eye to use [video compression standards](https://api.video/what-is/video-encoding/). However, if you want to understand why they are designed the way they are, or tune your compression, knowing a little bit about the human eye goes a long way. Here are 5 facts about the human eye that directly influence our compression standards. 

## 1. When it comes to colors, the human eye sees green best, red second best, and a little bit of blue. 

**Impact**: *Algorithms and video gear that focus on capturing green more than other colors*. Humans process brightness and color differently. Because we are most sensitive to green, the way we see brightness is determined by how much green we see in something. As a result, cameras capture more green than other colors. Part of why we use green screens is because they appear so bright for people, they don't require as much lighting compared to other choices. We also use green screens because the green channel has more information, allowing for a cleaner key around a subject. The way we process color not only impacts what the camera captures, but how we set up color encoding. We tend to create algorithms that preserve green more than the other colors, because that's what we're most sensitive to!   

## 2. The highest resolution the human eye is capable of seeing is 576 megapixels. 

**Impact**: *Researchers and developers are working to create 8K TV and a codec to compress it*. While your first thought might be that the 576 megapixels is a lot, it's not the resolution we see with most of the time. That's what you see with a very small area in the center of your eye called the fovea. The fovea only covers about 1% of the retina and you can only see about 1/60th of a degree with it. In the real world, this would be like looking at a dot about .07 inches wide from a distance of 20 feet. Most of the time the resolution you see at is between 5 and 15 megapixels. Because of this, it's believed by many that 8K TV will be the end of the line in terms of quality. If you can't see past this level why create it when it's harder to capture, compress and deliver?

## 3. Your brain fills in missing information for the blind spot caused by your optic nerve. 

**Impact**: *Video compression algorithms use their own version of 'filling in' with predictive coding.* Many video compression algorithms use keyframes. A keyframe contains complete information for that frame. Frames that come after (and sometimes before) are stored based on the difference between them and the key frame. When motion occurs, many compression algorithms work to predict what that motion will be and store information based on predictions. This is similar to how your brain fills in and predicts data. 

## 4.  The human eye is more sensitive to luminance (brightness) than chrominance (color).

**Impact**: *The YUV color encoding system is built based on how human sight works.* The system takes into account that humans are less sensitive to color, allowing reduced bandwidth for color components. If there are transmission errors or compression artifacts they are less obvious than they would be with the RGB color system. What to keep and what to throw away in video compression that uses YUV is based on what the human eye is most and least sensitive to.

## 5.  The human eye can see about 30-60 frames per second (FPS). 

**Impact**: *Most content is [streamed](https://api.video/product/live-stream/) at 24, 30 or 60 fps.* 
There is an ongoing debate about how many frames per second the human eye can see. Gamers in particular will claim people are able to see more. Many people confuse fps with Hz. Hz is short for Hertz and is a unit of frequency. When applied to a monitor or projector, it represents the refresh rate for your screen or display, not the number of frames displayed per second. In any case, while there may be a debate regarding fps, the limitation of the human eye, or beliefs regarding its limitation result in most content streaming at 60 fps or under. Video games may stream faster, but it's still debatable as to whether people can see past 60 fps or beyond 90 Hz. 

## Resources 

1. Blue Screen Vs. Green Screen: Which One Do You Need? - [https://www.premiumbeat.com/blog/blue-screen-vs-green-screen/](https://www.premiumbeat.com/blog/blue-screen-vs-green-screen/)
2. Can the Human Eye See in 8K? - [https://www.lasikmd.com/blog/can-the-human-eye-see-in-8k](https://www.lasikmd.com/blog/can-the-human-eye-see-in-8k)
3. The Brain Adapts in a Blink to Compensate for Missing Information - [https://www.scientificamerican.com/article/brain-adapts-in-a-blink/](https://www.scientificamerican.com/article/brain-adapts-in-a-blink/)
4. YUV - [https://en.wikipedia.org/wiki/YUV](https://en.wikipedia.org/wiki/YUV)
5. How Many Frames Per Second Can the Human Eye See? - [https://www.healthline.com/health/human-eye-fps#:~:text=In%20the%20past%2C%20experts%20maintained,see%20topped%20out%20around%2060.](https://www.healthline.com/health/human-eye-fps#:~:text=In%20the%20past%2C%20experts%20maintained,see%20topped%20out%20around%2060.)

5 ways the human eye impacts how we do video compression

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5 ways the human eye impacts how we do video compression 

Announcements

Company News

AI, models, assistants, agents and prompts sound and look magical on social networks. But from the countless conversations we have had with startups and Enterprise customers over the last months, we have realized that the gap between existing video workflow and concrete use cases is real.

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Whether it’s getting transcripts in seconds, changing the language of your video or being able to search for items in your content – the benefits, value or potential savings you see and can get with AI are obvious.

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This is why we are thrilled to unveil how we are bringing AI into video, where we are heading and how you can get more value from it!

## What does the future of video streaming look like?

AI will completely upend video consumption as we know it today. We envision a world where video is not a content piece anymore which you can only start and stop – because AI will make videos discoverable and universally understandable. More than ever it resonates fully with our core mission – connecting people through their cameras.

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Since Day 1, we are building api.video to make your use cases, first, a reality and, then, a success.

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Back in the days, the fragmented video streaming market, the number of services you had to aggregate, the lack of innovation by the incumbents was preventing you from joining our video-first world, while your efforts and budgets were consumed by maintaining mashups instead of focusing on what matters. 

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This is why we have built the video backbone and seeing that, now, you host 2.5 millions videos on api.video and deliver dozens of millions videos every month demonstrate why simplicity, exceptional performances and an E2E approach were key.


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What’s happening today with AI, the efforts it requires to benchmark, setup and customize LLMs, to run and maintain them, the Infrastructure you have to build to execute them before getting any value, remind us of the state of the streaming market when we had launched api.video.

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Helping you to benefit from the AI revolution by abstracting all the underlying complexity became obvious and a natural next step in our evolution.

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To get there and to bring you there, here is what we are building, api.video’s very first – **Video Model Hub**.

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Let’s start with the root principles encompassing our work on this Hub:

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- **Open-source models over private ones.** We are long time believers and contributors of the open source community and we have chosen to run only models that are available publicly.

- **Your data is… your data.** You already trust us to host and deliver sensitive content,and this is exactly why we won’t train our own models or sell the data generated from your videos to anyone.

- **Privacy at the core.** We host and execute the models inside our own infrastructure. Your data remains inside the api.video infrastructure. Your videos or data is not sent to external partner, SaaS providers like OpenAI, or others.

- **We believe that every organization will eventually build their own models to leverage their unique data sets**. Next year, alongside the ability to run public and open source models on api.video, we will offer you the ability to host your own.

- **One API to rule them all.** As we have already replaced a dozen of services and vendors under GET/videos to make your videos available worldwide in seconds, we are abstracting all the complex work of executing LLMs behind clear and straightforward endpoints.

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At a glance, api.video brings to you today the power of AI by:

- Leveraging its years of experience in video management and building infrastructure, with GPUs.
- Combining with the most advanced LLMs available on the market.

so that you get more value from your videos in a few lines of code!

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## Here are the first three new features from the Video Model Hub

### 1. Summarization of long-form videos

Upload a video in English, Spanish, French, Portuguese or Chinese and get a text summary of 120 characters with the 3 key takeaways discussed in the video (within seconds!). Ideal to index or preview long form recorded meetings or courses!

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_The video below gives you a glimpse into AI summarization._


### 2. Transcription of your video in seconds

Get a transcript (in .VTTformat) from your uploaded video with the timecodes and offer the captions to your audiences. The best part? The api.video player supports VTT files so there’s nothing new that you need to build on your side!
This also makes your content more inclusive by making it accessible to people with hearing impairments. 


### 3. Translation of subtitles in 5 different languages (and more to come!)

Is your video in English? You can get Spanish and French subtitles. In Chinese? You will get English subtitles and three more languages. In short, this is the perfect solution to spread your message to your international audience!

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_Check out the video below for a glimpse into AI translation._ 


_Try it for yourself now by uploading a video in your [sandbox account](https://dashboard.api.video/overview)._ 

## What’s next

From video classification, alteration, generation, audio alteration, metadata generation, we have identified and plan to implement more than 200 additional use cases and features within the upcoming months!

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From next year, we will let you bring your own models on the infrastructure to get even better and more personalized outcomes.

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This is a long-journey and we’re only getting started. The whole team is thrilled to be at the forefront of this next chapter!


AI  >< Video: The Video Model Hub unveiled

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Lights, Camera, AI Action! Discover our AI features

Lights, Camera, AI Action! 

How to build AI facial expression detection into your videos with React

AI >< Video: The Video Model Hub unveiled

Product updates

Our mission at api.video has always been to turn your use cases into successful realities. We built the video backbone with this goal in mind, and today, you host 2.5 million videos and deliver tens of millions more!

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Helping you harness the power of AI, while simplifying the problems that come along with, was the next direction to take. 

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To achieve this and to support your journey, we bring to you –  **AI features for your videos.**



## What are the AI video features?

### 1. AI video transcription & captions

With AI transcription, you can convert spoken words in your videos into written text, providing an accurate, searchable record of your content. This means you can easily create subtitles, enhancing accessibility for the hearing impaired or getting a written record of your meetings or events. 






### 2. AI video translation

With AI translation, you can translate your videos into multiple languages, ensuring that viewers from different linguistic backgrounds can understand and engage with your content. This can be useful if you’re hosting an international virtual event, creating multilingual educational materials, or expanding your marketing reach.

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Translation will be available for 5 languages – French, English, Spanish, Portuguese and Chinese.


### 3. AI video summarization

Using AI summarization, you can distill lengthy content into concise, digestible summaries, allowing viewers to quickly grasp the key points without watching the entire video with AI video summarization. This can prove invaluable for educational lectures, business presentations, and lengthy seminars where time is of the essence.

## Do you really need this?

Well, the potential [uses of our AI features](https://api.video/use-cases/generative-ai/) are limitless! From e-learning and e-commerce to online streaming, these [AI features](https://api.video/product/ai-features/) are going to be the difference between ordinary and excellent. What can you do really?

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- Summarize educational lectures for a quick review
- Translate virtual events into multiple languages for global reach
- Transcribe video interviews for easy reference
- And so much more!

## More than just encoding, hosting, and delivery

We’ve gone beyond the basics of video hosting and delivery to give you features that are a step up from the ordinary. Now, not only can you ensure that your customers get video delivery at minimal cost, but also that they get the flexibility to offer content  in their preferred language and in a crisp manner. 

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Additionally, when the features are in production, you may also get the option of adding them via your API. This means that you get complete power to add the features you like without having to go through the dashboard.

## Your videos stay private to you

Your data is yours, and we respect that. You already trust us to host and deliver your most sensitive content, which is why we will never train our own models or sell data generated from your videos. Privacy is at the core of everything we do, and that’s why we host and execute the models within our own infrastructure. Your data stays entirely within the api.video ecosystem and is never sent to external partners, SaaS providers like OpenAI or others.

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_Our CEO and founder, Cedric Montet, speaks more about privacy being our topmost concern in his latest [blog](https://api.video/blog/company/video-model-hub-ai/)._

## Give it a try!

See a glimpse how these AI features look like with a free sandbox account! [Upload a video now in your dashboard](https://dashboard.api.video/overview) and witness AI make a difference to your videos. As this is a Beta release, any feedback, questions, doubts on the features are welcome and much appreciated.

Create a sandbox account now 

Introducing AI features to compliment your videos

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How to integrate AI facial expression detection to control your video – Javascript 

What if I told you there was a magic potion to skyrocket your e-commerce success, a secret that could transform browsing into buying with just a click of the play button?

&nbsp;

Yes, I am talking about product videos. In the world of online shopping, where clicks dictate success, these dynamic visual creatures have an unmatched influence. Today, we will unveil seven compelling statistics that shed light on the impact of product videos in shaping the fortunes of e-commerce businesses. 

&nbsp;

Let’s dive in. 

## **1. Video is the # 1 content type used by marketers to sell products and services.**

As per Hubspot’s [State of Marketing Report](https://www.hubspot.com/state-of-marketing/content-marketing), marketers unveiled that video is the top content type being produced, surpassing blogs for the first time ever. What are some video formats in which e-commerce businesses enable a flawless shopping experience?

&nbsp;

- **Product Demonstrations:** Marketers use video to showcase the features and benefits of their products through interactive demonstrations, allowing potential customers to see the product in action and understand how it can solve their needs.
- **Customer Testimonials:** Marketers leverage video testimonials from satisfied customers to build credibility and trust, providing social proof of the product's effectiveness and generating confidence in potential buyers.
- **How-to Guides and Tutorials:** Marketers create instructional videos that guide viewers through the process of using their products or services, empowering customers with valuable information and reducing barriers to purchase.
- **Storytelling:** Marketers use video to tell compelling stories that resonate with their target audience, tapping into emotions and creating a connection that goes beyond product features, thus increasing engagement and brand loyalty.
- **Behind-the-Scenes Content:** Marketers offer behind-the-scenes glimpses into their company culture, manufacturing processes, or product development journey, humanizing the brand and fostering a sense of transparency and authenticity among customers.

## **2. Companies witness 49% faster year-on-year revenue growth when they use videos**

As per a report by [Aberdeen Group](http://awesome.vidyard.com/rs/273-EQL-130/images/Vidyard_Aberdeen_Impact_of_Video_Marketing.pdf), companies which use videos in their marketing strategy show 49% faster year-on-year revenue growth than companies who don’t. This proves that videos have a significant impact on conversion rates. Whether it's a product demo, customer testimonial, or explainer video, compelling video content effectively communicates the value proposition of a product or service, helping to persuade potential customers to make a purchase. As conversion rates improve, companies can experience faster revenue growth year over year.

## **3. More than half of marketers invest in some sort of product-related video.**

As stated in a [Hubspot report](https://www.hubspot.com/state-of-marketing), close to 25% of marketers invest in product promotion videos and nearly 20% of them invest in product demos. 

&nbsp;

This statistic highlights the widespread adoption of product videos among marketing professionals. From a marketer’s perspective, they feel that, ‘By investing in high-quality product videos, they are able to differentiate themselves from competitors and leave a lasting impression on consumers.’

## **4. 73% of people who view a product video will make a purchase**.

As per a report by [Animoto](https://animoto.com/blog/business/small-business-video-infographic), the tendency of a consumer to become a customer is 73% after they watch a product video. Well, the impact of product videos on purchase behavior is obvious. Now why do videos have such a massive impact on the decision of a consumer?

&nbsp;

- **Increased product understanding:** Product videos provide viewers with a comprehensive understanding of the product's features, benefits, and use cases, allowing them to make more informed purchasing decisions.
- **Enhanced trust and confidence:** Watching a product video builds trust and confidence in the product, as viewers can see it in action and gauge its performance before making a purchase, reducing the perceived risk associated with buying online.
- **Emotional connection:** Product videos have the power to evoke emotions and create a connection with viewers, making them more likely to develop a positive association with the product and feel compelled to buy.
- **Reduced returns:** By providing a clear depiction of the product through video, businesses can help customers accurately assess whether it meets their needs, thereby reducing the likelihood of returns and exchanges, which ultimately benefits both the consumer and the retailer.

## **5. Websites with video see 41% more traffic from search engines.**

Their visitors also stay on average 81% longer, says a report by [Netimperative](http://www.netimperative.com/2017/03/top-tips-unlocking-value-video-e-commerce/). This surge in traffic on a website can be attributed to several factors. 

&nbsp;

- Firstly, search engines like Google prioritize websites with diverse and engaging content, including videos, in their search algorithms.
- Additionally, videos are highly shareable across social media platforms, leading to greater exposure and referral traffic back to the website.
- And lastly, video content enhances user experience by providing dynamic and immersive content that captures and retains viewer attention, leading to longer session durations and lower bounce rates.

Hence as a result, websites with video content not only attract more organic traffic from search engines but also enjoy higher engagement levels, ultimately driving overall website success.

## **6. 71% of consumers prefer video over other marketing content.**

As per a [report](http://multichannelmerchant.com/infographics/are-you-meeting-the-shoppers-product-video-expectations-14082013/) shared on shopper experience, consumers make decisions faster when they view a video related to a product or service. 

&nbsp;

Imagine, you're on Amazon.com to purchase a Macbook Air. You search for it on the website and a variety of options show up. You’re confused. Which one should you go for? Do you just decide based on product reviews? How do you make a decision? You wouldn’t invest $1000 on a product you aren’t confident about, would you? 

This is where video comes into play. It clarifies what the product is, helping you make a decision and invest in the right place. 

## **7. 85% of Gen Z prefer branded videos and user-generated content (UGC) over other formats.**

As digital natives who have grown up in the age of social media and smartphones, [Gen Z consumers](https://www.danacommunications.com/generation-z-vs-millennials/) value authenticity, creativity, and peer recommendations when they decide to purchase a product. They are ready to put in the time to watch hour-long videos to be completely aware before making a decision. 

As per the report, a large percentage of the Gen Z population looks up to YouTube stars—who are typically “regular” people who happen to have a large following—as their tastemakers and prefer viewing content made by them.

&nbsp;

In conclusion, the statistics speak for themselves – product videos are a powerful tool for driving e-commerce success. By investing in compelling and informative video content, businesses can engage their audience, drive conversions, and stay ahead of the curve. 

&nbsp;

*If you are an e-commerce business that would like to add video functionality to your website or your business, [api.video](https://api.video) can be just the right solution. It is easy, does not break your bank and makes for a video partner. [Sign-up](https://dashboard.api.video/register) now and see it for yourself!*

7 eye-opening stats that prove the impact of product videos in e-commerce

7 Compelling Facts about Videos in Ecommerce

Ecommerce-7-Compelling-Facts.png

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How often have you dropped the idea of buying a product because the images were not enough to make a decision? Or when you buy clothing items online, do you not scroll through the images and videos to see a clothing item from every angle? Do you not scout the internet for reviews and real videos of an expensive product before hitting ‘buy now’?

&nbsp;

You most probably do.

&nbsp;

That’s where e-commerce product videos come into play. 

## Statistics prove the value of product videos for e-commerce

According to [Statista](https://www.statista.com/statistics/1380282/daily-time-spent-online-global/), an individual spends an average of at least 6 hours on the internet everyday. They  are either watching videos, replying to emails, texting or most probably filling their shopping cart on e-commerce websites. Another report says that [70% of the US population](https://www.tidio.com/blog/online-shopping-statistics/) shops online and by 2024 and online sales globally are estimated to reach $7 trillion!

&nbsp;

Product videos on online shopping websites are becoming a key element today. Creatively shot product videos attract customers and spark curiosity in them to know more about the product. Studies have confirmed that [85% of consumers](https://blog.hubspot.com/marketing/importance-of-product-videos-for-ecommerce) have purchased a product after watching the product videos.

&nbsp;

Let’s say, you are booking a rental home for your vacation on rental home websites like Airbnb. Would one image and a poorly written description suffice for you to make a decision? Would you not prefer to be given images of the property, the rooms, kitchen, interiors, and the neighboring space and a video tour to make an informed decision?

&nbsp;

As per a survey by [Think By Google](https://www.thinkwithgoogle.com/marketing-strategies/video/in-store-video-shopping-behavior/), more than 55% consumers find videos helpful to make purchase decisions. Another survey done by [Wyzowl](https://www.wyzowl.com/video-marketing-statistics/) shows that 91% of people have watched a video to learn about the product or the service and 82% of the people became convinced to purchase the product or the service.



So if such a large percentage of people are spending time watching product videos, how do you utilize them smartly for your e-commerce business?

## How to use product videos for your e-commerce business

Placement of cool product videos that show exactly what you do, can be the difference between providing your customers an average or an excellent experience. Let’s see the various ways in which you can put product videos to use.

### 1. Videos on store pages

Many retail websites like Amazon have designated store pages to display your business’s products. The landing page can be populated by videos of your star product or a newly launched service so that it becomes the first thing the consumer sees when visiting your page. You can also choose to share the brand ethos with the consumer or the brand’s journey through these e-commerce videos.

### 2. Videos as advertisements

Short product videos can serve as advertisements before long form video content on platforms like Youtube. They are short enough to catch the viewer’s attention while also introducing the basic aspects of the product.

&nbsp;

IKEA, the Swedish multinational furniture conglomerate provides a 360 degree spin video for most of its products. It allows the buyer on their website to view the product from all angles and get a better sense of the item along with dimensions. IKEA also provides the option to view the furniture in your homes through Augmented Reality (AR).

&nbsp;

The business giant is ensuring that the consumers who visit their website are given accurate and detailed information about the product. In 2022, the company saw a [net sales revenue](https://www.statista.com/forecasts/1218317/ikea-revenue-development-ecommercedb) of 10.4 billion USD through its e-commerce platforms.

### 3. Demonstration videos

Demonstration videos are a step ahead of the product videos, which are usually short. Demonstration videos clearly show the various tasks that the product can perform with step-by-step instructions. According to [Wyzowl](https://www.wyzowl.com/video-marketing-statistics/), 91% of the people have watched an explainer video to learn more about the product or the service.

&nbsp;

Dyson, a multinational technology company manufacturing household appliances is a brilliant example. They have product tutorials and demonstration videos on their website and also on [Youtube](https://www.youtube.com/watch?v=5Auip2NyP8A&list=PLGDt1rpYvtbm79aEE5a_ClQ4BFyqD_iKp). Product videos on their website introduce the technology they are using while also showing its potential uses to the consumer. 

### 4. Customer feedback videos

Customer feedback can be effectively represented in an engaging way through experiences and testimonials on social media platforms. User-generated content (UGC), in particular, plays a crucial role in showcasing authentic and relatable feedback from customers, providing valuable insights for brands and influencing purchasing decisions.

&nbsp;

For example, Starbucks utilizes social media platforms like Instagram and Twitter to encourage customers to share their experiences through photos and videos, creating a vibrant community of brand advocates and driving engagement with user-generated content.

&nbsp;

Another example of a brand using videos to showcase customer feedback is Paypal. In this [example](https://www.youtube.com/watch?v=YaQ9CI0gylE), a customer of Paypal talks about a way of using Paypal – pooling money for a collective purchase.

### 5. Review videos

Reviews online are very powerful and when coupled with videos, they create a deeper impression on the prospective buyer who wants to know the experience that other buyers have had. Over 99.9% consumers read online reviews when purchasing online, according to a 2021 report by [PowerReviews](https://www.powerreviews.com/power-of-reviews-survey-2021/).

&nbsp;

A good example of a brand using review videos is Amazon. By allowing customers to share their experiences through different formats (including videos), Amazon encourages trust and transparency, empowering shoppers to make informed decisions.

## Wrapping up

Videos are undeniably the future for any online business. And by investing in video production and incorporating product videos into your marketing strategies, you can create connect with customers on a deeper level. In an era where visual content reigns supreme, videos are not just a luxury but a necessity for staying competitive in the evolving world of e-commerce.

&nbsp;

_If you are an e-commerce business that would like to add video functionality to your website or your business, api.video can be just the right solution. It is easy, does not break your bank and makes for a video partner. [Sign-up](https://dashboard.api.video/register) now and see it for yourself!_

5 ways to utilize product videos to boost your e-commerce sales

product videos to boost your e-commerce sales

Product-Videos-Ecommerce.png

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Tutorials

In today's tech-driven world, enhancing user interaction and creating immersive experiences is crucial. One exciting way to achieve this is by integrating AI facial expression detection into your video content.  In this blog, we'll guide you through the steps to <u>integrate AI facial expression detection to control your videos using React</u>. 

&nbsp;

Let's start.

&nbsp;

_*To learn how to do the integration with Javascript, head to this [blog](https://api.video/blog/tutorials/AI-facial-expression-detection-javascript/).*_

## 1. Create a minimal React app

As the first step, we need to create a new React app. Run the following command for the same. 

Now add the MediaPipe and the api.video React player packages

## 2. Add a video player

You’re going to use the official [api.video’s React player](https://github.com/apivideo/api.video-react-player) in this application, but feel free to use your favorite one and adapt the callbacks to it.

&nbsp;

Replace the code inside `App.tsx` with the following.
The `playerRef` allows us to control the [api.video player](https://api.video/product/player/).

Run your application with the npm run start command and go to `http://localhost:3000/`, you should see a video that you can play, pause or mute. 

## 3. Record your facial expressions

To control the player with your facial expressions, you need to stream your face through your webcam and pass this streamed data to the trained machine-learning model.

&nbsp;

Add a `<video />` HTML tag to `App.tsx`. 
Its `webcamRef` allows the video element to be targeted.
Apply a `display: "none"` inline style to hide the element, and an `autoPlay` attribute so the webcam stream time is updated. 

&nbsp;

**Note:** You can remove the `display: "none"` style and customize your CSS, it doesn’t matter.

## 4. Load the machine-learning model

Before we can use the machine-learning model, we must wait for it to finish loading. These models can be large and take a moment to get everything needed to run.

&nbsp;

Put this logic inside a `useEffect` and store the `faceLandmarker` class as a React stateful value.

## 5. Start detecting the webcam stream

Once the machine-learning model has been loaded and the `faceLandmarker` class has been instantiated, you can start detecting the stream.

&nbsp;

Create a new `useEffect`

Run your application with the `npm run start` command, go to `http://localhost:3000/`, and open your console. You should see a lot of console logs appearing each millisecond.

&nbsp;

Each one of them logs an array of objects of type:

## 6. Use the facial expression detection results

You now have access to a list of facial expression detection results. Use them to do whatever you want and in this case, to control your video player.

Let’s assume that you want to play the video when you smile, and pause it when you do a kiss.

Check the facial expression detection results on each frame and play or pause your video depending on the score of the wanted result by replacing your console.log with the following.

Once again, run your application with the `npm run start` command, go to `http://localhost:3000/`, and try to smile at your webcam. It should trigger the player’s `play` callback and play the video. Then, try to do a kiss ( 😗 ) in front of your webcam, and the video should pause.

## 7. Display the results

It can be helpful to have a visual representation of the detection results. Display these results as a list and highlight the detected facial expressions by adding a `<ul />` HTML tag to your JSX and creating a new ref to target it.

Add the code to update the HTML according to the results.

Now, you should see a list of results displayed in your application, with a green highlight on the ones with more than 60% confidence.

## 8. Code samples

Check the full `App.tsx` code below.

We hope this blog helped you understand the coding behind integrating AI facial expression detection to your videos.

 &nbsp;

_For any questions or doubts you may have, chat with us on our [website](https://api.video/contact/). If you would like to try out api.video for your videos, [sign-up](https://dashboard.api.video/register) for a free sandbox account here._

AI face recognition (React) - Version 2.png

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Today, with the rise of AI, new possibilities are emerging that allow us to take video control to the next level. One such innovative feature is AI facial expression detection. By integrating this technology into your videos, you can create a more engaging and responsive user experience. 

&nbsp;

In this blog, we will learn <u>how to integrate AI facial expression detection into your videos using Javascript</u>. 

&nbsp;

We use JavaScript here because it can be easily integrated into virtually any web application. Additionally, its adaptability to different platforms and its ability to interact with HTML and CSS empower you to create rich, interactive web experiences that cater to diverse user needs.

&nbsp;

_*To learn how to do the integration with React, head to this [blog](https://api.video/blog/tutorials/AI-facial-expression-detection-react/).*_

## 1. Build the application’s structure

Start by creating a simple `index.html` file

Start your application by running the `npx http-server` command and open the dedicated `http://localhost` port to see your application running. A “Hello World!” alert should appear.

&nbsp;

**Note:** If you don’t have the `npx` package already installed on your computer, you can install it by running `npm i -g npx` in a terminal.

## 2. Add the external JS scripts

Import the MediaPipe script by adding these lines at the top of `index.js`

Import the api.video-player-sdk script by adding the following <script /> tag to your index.html file.

Note: We’re using the api.video’s player in this article, but feel free to use your favorite one and adapt the callbacks to it.

## 3. Add a video player

Add a `<div />` tag to `index.html`. It will be targeted by the [api.video player SDK](https://api.video/catalog/player-sdk/) to display the video you're going to control with your facial expressions.

Target the element in index.js with the following code.

Run your application with `npx http-server` and you should see a video that you can play, pause, etc...

## 4. Record your facial expressions

To control the player with your facial expressions, you need to stream your face through your webcam and pass this streamed data to the trained machine-learning model.

&nbsp;

Add a `<video />` tag to `index.html` 
Apply a `display: "none"` inline style to hide the element, and an `autoplay` attribute so the webcam stream time is updated. 

&nbsp;

**Note:** You can remove the `display: "none"` style and customize your CSS, it doesn’t matter.
Apply a `display: "none"` inline style to hide the element, and an `autoplay` attribute so the webcam stream time is updated. 

## 5. Load the machine-learning model

Before we can use the machine-learning model, we must wait for it to finish loading. These models can be large and take a moment to get everything needed to run.

&nbsp;

Add and run a new function in `index.js`

## 6. Start detecting the webcam stream

Once the machine-learning model has been loaded and the `faceLandmarker` class has been instantiated, you can start detecting the stream.

&nbsp;

Add the following code to `index.js`

Check your application, and open your browser console. You should see a lot of console logs appearing each millisecond.

&nbsp;

Each one of them logs an array of objects of type:

## 7. Use the facial expression detection results

You now have access to a list of facial expression detection results. Use them to do whatever you want and in this case, to control your video player.

&nbsp;

Let’s assume that you want to play the video when you smile, and pause it when you do a kiss.

&nbsp;

Check the facial expression detection results on each frame and play or pause your video depending on the score of the wanted result by replacing your console.log with the following.

Check your application, and try to smile at your webcam. It should trigger the player’s `play` callback and play the video. Then, try to do a kiss (😗) in front of your webcam, and the video should pause.

## 8. Display the results

It can be helpful to have a visual representation of the detection results. 

&nbsp;

Display these results as a list and highlight the detected facial expressions by adding a `<ul />` tag to `index.html`

Now, you should see a list of results displayed in your application, with a green highlight on the ones with more than 60% confidence.

## 9. Code samples

Check the full `index.html` and `index.js` codes below

### index.html

We hope this blog helped you understand the coding behind integrating AI facial expression detection to your videos. 

&nbsp;

_For any questions or doubts you may have, [chat with us](https://api.video/contact/) on our website. If you would like to try out api.video for your videos, [sign-up](https://dashboard.api.video/register) for a free sandbox account here._ 

ai-face-recognition-javascript.jpg

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How often has it happened that when you stream content on Youtube, you are disappointed by pixelation and try to adjust the video quality to a superior one? Or you want to enjoy a video shot in 4K but a poor network ruins your plan and you are able to see an inferior-quality video? 

&nbsp;

The audience today wants sharper, finer video quality of video content at their fingertips. Around 56% of the video streaming users [find the resolution of the video content](https://explodingtopics.com/blog/video-streaming-stats) to be an important factor – which means more than half of the audience is concerned about resolution. 

&nbsp;

But what are these terms that define video quality and resolutions? What is SD and what is HD? Out of SD vs HD which one is more suitable and where? This article helps you in understanding all this and more. 

&nbsp;

However, before we move on to discuss what is SD and what is HD, it would be useful to understand two terms, **‘Display Resolution’** and ‘**Aspect Ratio’.** 

&nbsp;

- **Display Resolution** refers to the number of pixels that are present in the video and they are usually referred to as width x height. For example, when you see resolution being described as 720 x 480, it is width and height. However, in general terms, pixels are usually described by their height. So to refer to display resolution 720 x 480, we can also simply call it 480p.
&nbsp;



large_HD-vs-SD-Video-Resolutions-Differences.png

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 **Aspect Ratio** describes the width and height in proportion to each other. For example, a 4:3 [aspect ratio](https://api.video/what-is/aspect-ratio/) would mean that for every four inches wide, the image must be 3 inches in height. 

&nbsp;

Now let’s move on to resolutions.  

## What is SD?

SD or Standard Definition is characterized by the smaller 720 x 480 interlaced screen size, 4:3 aspect ratio, and 480 lines of vertical resolution. SDTV was created to establish a standard for digitizing analog TV. Today, it is used in digital TV broadcasts and home appliances like game consoles and DVD players.

&nbsp;

With technological advances in the past two decades, SD has become a bit ‘dated’. Do you remember the early digital cameras and camcorders? They shot videos in standard definition and some TVs used this resolution. Digital content viewed in Standard Definition is usually not of high sharp quality and is often blurry. 

&nbsp;

But SD is not entirely out of the window. Imagine you’re in a location where there is limited network infrastructure. In such a scenario, streaming in standard definition becomes useful, especially if you’re watching something on your mobiles and do not want to drain your internet data. The image in SD resolution is much less defined but it still caters to efficient transmitting of the content. SD resolution is also suitable for placing advertisements on websites in small square spaces, where a high resolution isn’t really a prerequisite to get clicks. 
 
## What is HD?

HD means High Definition. The meaning of HD is that it is superior in quality and resolution than the standard definition. This format of high definition screen resolution was introduced in the early 2000s. The TVs, monitors, cameras, mobile phones now support HD resolution. 

&nbsp;

Within HD, there are several variants with different display resolution and types of scanning modes.

&nbsp;

| Video mode | Common term | Display resolution | Scanning mode |
| ---------- | ----------- | ------------------ | ------------- |
| 720p       | HD          | 1280x720           | Progressive   |
| 1080i      | Full HD     | 1920x1080          | Interlaced    |
| 1080p      | Full HD     | 1920x1080          | Progressive   |
| 1440p      | Quad HD     | 2560×1440        | Progressive   |
| 2160p      | Ultra HD     | 3840x2160       | Progressive   |
| 2160p      | 4K     | 4096x2160        | Progressive |
| 4320p      | 8K     | 7680×4320        | Progressive |

If we see in hindsight, HD brought significant improvements in clarity and detail, but the demand for better resolution continued to grow. This led to the development of UHD (Ultra High Definition), which offers four times the resolution of HD. As advancements continued, 4K technology emerged, providing even greater detail and sharper images, making it ideal for large screens and enhancing the viewing experience. The evolution didn't stop there—8K technology has now entered the scene, offering an astonishing level of detail than the resolution of HD. 




large_sd vs hd(1).webp

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The HD quality also depends on the types of scanning modes used: interlaced or progressive. In the interlaced scanning method, the screen is filled up with rows of pixels, odd and even. At any given time, either the odd rows will be displayed or the even rows. It is a technique to double the perceived frame rate, making the viewer believe it is a complete frame but in reality it is not. Whereas, progressive scanning method displays every line on the frame in sequence, making the video look smoother. 

&nbsp;

HD is being extensively used today for terrestrial broadcast, satellite broadcast, digital cameras, mobile phones, [OTT streaming](https://api.video/what-is/ott-over-the-top/), digital cables and video games. Honestly, shooting videos in HD has never been easier!

## What is the difference between HD and SD?

When you see the image below, it is evident that the first one has sharper, defined lines and is clearer of the two. The first image shows the resolution when played on an 1080p setting and the second image signifies the result when played at 720p setting. 

large_sd vs hd.webp

medium_sd vs hd.webp

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thumbnail_sd vs hd.webp

sd-vs-hd-difference.webp


When it comes to differences between HD and SD, it is based on two main things – the resolution or the video quality and the bandwidth both require. Since HD is superior in quality, has more pixels to display digital images sharply, it requires more bandwidth whereas SD has a display resolution of 480 pixels and hence requires less bandwidth. HD also makes use of both interlaced and progressive scanning methods whereas SD makes use of interlaced scanning method. 

&nbsp;

Choosing to watch content in SD or HD depends on various factors. Imagine sitting down with your family to watch a much-anticipated film on a big screen TV. Would the experience be enjoyable if the quality was pixelated? You'd likely opt for the best quality the OTT platform can offer. Now, consider a different scenario where you're traveling and watching a YouTube video on your mobile phone in a network-scarce area. In this case, YouTube might automatically lower the quality to 240p to prevent lag. So, what does SD mean in movies? 


&nbsp;

Essentially, for a richer viewing experience, you'd choose HD when you have a strong internet connection. However, if you're sharing a hostel room with two other people and using shared internet, watching films on a laptop, tablet, or mobile phone in SD might be a better option.


## Livestreaming in HD
Apart from the on-demand content available on various OTT platforms and Youtube, you can also choose to livestream in HD. According to [Market Research Future](https://www.marketresearchfuture.com/reports/live-streaming-market-10134), the live streaming market will be worth over $247 billion by 2027. Therefore, it is not not difficult to understand the need for livestreaming in HD by various platforms. 



large_HD Streaming.png

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HD Streaming.png

&nbsp;

[Live streaming in good quality and with minimal delay](https://api.video/blog/product-updates/low-latency-livestreaming/) becomes particularly important when it comes to sports events, live gaming, e-learning, news and government or corporate events which are viewed by a large virtual audience. 

&nbsp;

_Confused between livestreaming in [RTMP or SRT? Read on!](https://api.video/blog/video-trends/srt-vs-rtmp/)_

## HD vs SD in multi-streaming
Multi-streaming is the ability of the video server to offer two or more types of video streams differing in resolution, frame rate and other properties to cater to different users. The purpose of multi-streaming is that it allows the end user to get a video stream which is according to their requirements of bandwidth demands, storage constraints and quality. 



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&nbsp;

When it comes to game streaming, popular platforms include Kick, YouTube, and Twitch, with Facebook Live emerging as a fast-growing option for gamers. New streamers on these sites typically aim for a solid 720p resolution at 30 to 60 frames per second (fps). However, if your system can handle higher resolutions and you [want to multistream](https://api.video/blog/product-updates/restreams-for-api-video/), there are some considerations.

&nbsp;

All these platforms support streaming at 1080p, but they limit [bitrates](https://api.video/blog/video-trends/video-bitrate-importance/). On Twitch, for instance, streaming at full HD may not be worthwhile until you achieve partner status, as quality settings are locked for newer streamers. Similarly, Facebook Live supports only resolutions like 1080p (Full HD), 720p (HD), and lower resolutions. Higher resolutions are not supported and their availability may depend on the device you're using to stream. 

## Wrapping up

With the rapid technological advancements, we now have Ultra HD and 4K display resolutions that offer four times more pixels than standard HD. Cameras that shoot in 4K or higher resolutions capture every nuance and fine detail, which was previously impossible with lower resolutions. Display screens designed to showcase 4K content ensure that these high-quality visuals are fully appreciated, providing viewers with an exceptional viewing experience. This advancement is transforming everything from entertainment and gaming to professional photography and videography, setting a new standard for visual quality.

&nbsp;

_api.video offers both video-on-demand and livestreaming for your videos up to 4K quality. [Sign-up](https://dashboard.api.video/register) for a free sandbox account with us to try out our offerings and see them for yourself!_



What is SD and how is it different from HD?

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Case Studies

Selling your products online is the best way to reach the right customers today. And integrating videos to showcase your products just elevates the experience. Videos enable customers to resonate with your products and services better, and build a connection that text or photos cannot. 

&nbsp;

In this blog, we'll see how api.video can help you implement video functionality to your marketplace app or website. 

&nbsp;

Now before we proceed, what do we mean when we say ‘marketplace’?

## What is a marketplace?

An online marketplace aggregates services and products from different providers in one platform. This means that multiple vendors can operate in the same product category, making such a platform more complex than a simple webshop. This approach gives consumers the benefit of being able to choose products that are cheaper, or vendors that have better reviews.  

For example, your app or website could:

- offer French language courses from multiple e-learning platforms
- list freelancers who offer dog-walking and plant-sitting services in a specific city
- enable users to buy bubble tea and display all nearby tea shops on a map

&nbsp;

Whether you’re inviting B2B (business to business) or B2C (business to consumer), your vendors and their buyers can all benefit from video functionality. Vendors can upload videos to better showcase their services or products, and they can upload ads for their store and promotional videos about a specific product they sell. They can also ease the workload on their support teams by offering user instructions or troubleshooting videos directly through your platform.

&nbsp;

Let’s see how you can achieve this with api.video!

&nbsp;

_*Have an e-learning platform instead of marketplace? We [have something](https://api.video/blog/case-studies/e-learning-use-case/) for you too!*_

## How videos can improve user experience

We have selected some features that show how video functionality can directly improve usability for your vendors, and enhance the shopping experience for buyers. Using api.video’s [VOD product](https://docs.api.video/vod), you can:

&nbsp;

- enable vendors to make their product offering more marketable by uploading product showcases and promotional videos,
- enable vendors to upload user instruction or troubleshooting videos for their products or services,
- allow buyers to upload video reviews, like unboxing videos,
- use metadata to easily match video content to vendors or products through custom key-value pairs. 

&nbsp;

Here’s an example:
    
    

  

_*We have created an in-depth API showcase that focuses on metadata and its use cases. Check out the blog [here](https://api.video/blog/tutorials/video-metadata/)!*_

&nbsp;
    
- handle customer complaints through video - ask buyers to upload short videos and use them to validate claims, and reduce the amount of fraudulent complaints. You can use `metadata` to tie the underlying layer of information to the complaint videos.

&nbsp;
    
Here’s an example:

- give vendors the functionality to restrict videos from their buyers. For example, if you want to ensure an age-appropriate experience, you can restrict content that is not suitable for underage buyers. You can also enable vendors to offer private videos to their buyers through your platform.

&nbsp;

Now that we have some interesting functionalities laid out, let’s dive into the specific features of api.video that can help you implement these.

## **Features that will help you sell**

Check out the complete list of features that api.video offers [on our website](https://api.video/features/). To stay on track with the online marketplace use case, we have collected some of our features that are especially useful for apps or websites targeting this industry:

&nbsp;

- Use [upload tokens](https://docs.api.video/vod/delegated-upload-tokens) to enable vendors to upload videos, or to enable buyers to upload video reviews or log video complaints. You control when an upload token expires, and you can even create single-use tokens.
- Manage access to videos using the [private videos feature](https://docs.api.video/delivery/video-privacy-access-management). For example, if your marketplace sells alcoholic beverages or tobacco, you can restrict product videos in these categories so they are only visible for buyers who are of legal age.
- Use [video tags and metadata](https://docs.api.video/vod/tags-metadata) to add an extra layer of information to video content. With metadata, you can define custom key-value pairs and store relevant data with every video.
- Set up [domain referrer restrictions](https://docs.api.video/delivery/domain-referrer) to make sure that your vendors’ videos are protected and that content can only be played in your app or website.
- Enable vendors to add annotations like [captions](https://docs.api.video/vod/add-captions) to their videos to improve user experience. Captions can make your marketplace’s video content more inclusive by inviting global audiences, including users who are hard-of-hearing or deaf.
- Enable vendors to brand their videos using [watermarks](https://docs.api.video/vod/add-a-permanent-watermark) like company logos.
- If you’re developing your marketplace using a CMS, check out api.video’s available [no-code plugins](https://docs.api.video/sdks/nocode). These enable you to implement video functionality without needing to write any code.
- Use Analytics to get data about customer activity like number of views on the product video, number of times the video was played, and many more engagement metrics.

## What’s next?

If you have any questions or want us to confirm something about your online marketplace or e-commerce use case, [book a call with us to get in touch](https://meetings.hubspot.com/apivideo/talk-to-us)!

&nbsp;

[Sign up](https://dashboard.api.video/register) for a free sandbox account now to start using api.video and see how all this works in practice!

&nbsp;

_What if you already have a marketplace platform, but your videos are hosted by Azure Media Services? Dive into [this blog post](https://api.video/blog/video-trends/Azure-Media-Services-transition-challenges/) for some recommendations on how to tackle migration challenges when moving to a new video platform._

Marketplace-use-case-api-video.webp

Watermarking your video or live stream

In a world where attention spans are shorter than an Instagram cat video, integrating videos into your product can be your secret weapon to grab eyeballs, build connections, and turn clicks into conversions. But with the immense information available on the internet, how do you filter the best video API for your business? 

&nbsp;
 
Here’s a list of top 5 video APIs, with detailed information about what they do and their pros and cons. Let’s start! 

&nbsp;
 

## What are video APIs and why do I need them?

Video APIs are tools that let you add video capabilities to your products or services without building everything from scratch. They handle complex tasks like uploading, encoding, streaming, and playback, saving time and effort. Using video APIs means quicker and cost-effective integration, enhancing user experience with engaging video content. You could be using video APIs for boosting customer engagement or creating a feature-rich app – in both cases, they do the job of simplifying the process, making your offering more appealing and competitive.

&nbsp;

## The best video APIs in 2023

Let us look at the top 5 video APIs that will help you manage your videos and live-streams efficiently.

&nbsp;

### **1. Api.video**

[Api.video](https://api.video/) ranks at the top when it comes to building an app for live streaming videos or creating video-on-demand. The video API lets you build on-demand and livestream videos directly from your application, website or software. What makes api.video the best video streaming API is its scalability, [easy-to-understand documentation](https://docs.api.video/), and affordable [pricing.](https://api.video/pricing/). We also recently launched the Analytics feature – that helps you analyze your users, videos, and live streams.

&nbsp;

Another unique [feature](https://api.video/features/) of api.video is that it does not increase the prices with improvement in quality, that is – we charge you the same for 480 p and 4K resolution. There's also zero platform fee and you only pay for what you use. With volume discounts in place, your costs decrease when the volume increases. 

&nbsp;

**Pros:**

&nbsp;

- Simple and extremely user-friendly API for video hosting and streaming.
- Real-time analytics for viewer engagement.
- Built-in transcoding and adaptive streaming.
- Pay-as-you-go pricing model so you pay only for what you use
- Ability to white-label your videos

&nbsp;
 
**Cons:**

&nbsp;
 
- You need a developer to implement the video API 

&nbsp;
 

_Don’t believe what we say? [Talk to our team](https://meetings.hubspot.com/apivideo/talk-to-us) or [sign-up ](https://dashboard.api.video/register)for a sandbox box and test the features of api.video for yourself._

&nbsp;
 
### **2. Vimeo**

Vimeo is one of the most popular video streaming API. It is a valuable asset for businesses aiming to incorporate video into their business models without requiring dedicated technical resources of their own. It uses multiple languages like PHP, Python, and Node.js, making it usable by and accessible to a larger variety of businesses. Vimeo is so popular also because of its features of Video Player API, Upload API and Embed API, which give the user immense flexibility of options while creating and editing their content.

&nbsp;

**Pros:**

&nbsp;
 
- Robust video management and organization.
- Customizable video player and embed options.
- Rich video analytics for insights into viewer behavior.
- Privacy settings and access controls.
- Integration possibilities with applications and workflows.
- Offers APIs for developers.

&nbsp;
 

**Cons:**

&nbsp;
 
- Costs can vary based on storage, bandwidth, and features.
- Limited free tier with some restrictions.
- Dependency on an external service for streaming.

### **3. Wowza**

The API provides a range of features, including adaptive bitrate streaming, real-time analytics, and customizable player options. Wowza Video API simplifies the complexities of video streaming, enabling users to deliver high-quality content to global audiences with ease. You could be building interactive live events or deploying video-on-demand services, Wowza Video API is a good option for building video streaming experiences.

&nbsp;
 

**Pros:**

&nbsp;
 
- Advanced streaming capabilities for both live streaming and video-on-demand.
- Scalable infrastructure that can accommodate various streaming demands.
- Customizable video players to align with branding.
- Support for multi-platform compatibility, reaching a wider audience.
- Low latency streaming for real-time applications.
- Security features, including secure streaming and authentication.
- Analytics and monitoring tools for insights.

&nbsp;

**Cons:**

&nbsp;
 
- Complex for those new to streaming APIs.
- Higher costs for advanced features.

### 4. **Muvi**

Muvi Video API is one among the best API for video streaming as it lets developers easily integrate video streaming capabilities into their websites or apps without much technical complexity. It provides a simple and user-friendly solution to stream videos, manage content, and offer an immersive viewing experience to users. With Muvi Video API, you can customize your video player, securely deliver content, and even monetize your videos through pay-per-view or subscription models. 

&nbsp;

**Pros:**

&nbsp;
 
- End-to-end video streaming solution covering content hosting to monetization.
- Customizable platform for creating branded apps and websites.
- Multi-device compatibility.
- Built-in security features.
- No revenue-sharing model, allowing you to keep your earnings.

&nbsp;

**Cons:**

&nbsp;
 
- Slightly complex for setting up and managing a full-fledged streaming platform.
- Potentially higher costs for comprehensive features.

### 5. **Twilio**

Twilio Video API stands out for its versatility, allowing smooth integration of video communication across various platforms like web, mobile, and IoT devices. It offers a wide range of communication options beyond standard video chat, such as multi-party conferencing, screen sharing, and recording. Additionally, Twilio's robust infrastructure ensures low-latency and high-quality video streams, making it ideal for real-time applications like virtual events, online collaboration, and telemedicine. The API's reliable global reach, multi-platform support, and extensive developer tools make it an apt as a comprehensive and powerful solution for video communication needs.

&nbsp;
 

**Pros:**

&nbsp;
 
- Comprehensive communication platform that includes video capabilities.
- Scalable and reliable infrastructure.
- APIs for embedding video into applications.
- Integration with other Twilio communication tools.

&nbsp;
 

**Cons:**

&nbsp;
 
- Primarily designed for communication with video as an added feature.
- Might require additional development effort to fully integrate video functionality.

&nbsp;

Video APIs have changed how we engage with online videos. These tools easily add video features to apps, sites, and services, letting developers create interactive video experiences. Live streaming, playback, and content analysis become simple with video APIs, improving viewing. 

&nbsp;
 

Now that you know all about video APIs and the best recommendations for the same, let’s get streaming! 

&nbsp;
 

_[Sign-up](https://dashboard.api.video/register) for a free sandbox account to try out api.video’s video API, or [talk to our team](https://meetings.hubspot.com/apivideo/talk-to-us) to get a demo._



Top5_a.jpg

Analytics with api.video

A Guide to Video Encoding & Video Codecs

Start your video project with api.video Next.js boilerplate

api.video Next.js boilerplate: start your video project the easy way

🎉 We introduce an ultimate [video import tool](https://import.api.video/) that allows you to quickly and easily import your videos from another provider (e.g. dropbox) to your [api.video](https://api.video) dashboard. All you need is an API key and the provider’s access token. 

In this article, we will go through the reasons why you would switch to api.video streaming services and the simple steps of importing your video content to api.video. 🎬 We have also created a video demo to use the api.video import tool. 

## Why switch to api.video?

We have designed our services in a way that prioritizes the requirements and needs of your product. From playback speed and quality to a customized player, api.video ensures that your application and website maintain the professionalism that is required by a competitively savvy industry.

All video streaming services are different and don’t offer the same quality or features. When choosing a video streaming service, there are a bunch of things to consider. Here are some of the top reasons we think that you would benefit by switching to api.video 🕊️

- 🎖️ **Quality and speed** - With api.video, you ensure a seamless playback experience every time!
- 🎖️ **Easy-to-use** - api.video has a straightforward interface that makes large-scale video uploading easy. Our services are scalable and can grow with your business.
- 🎖️ Adaptive bitrate encoding **at no cost**.
- 🎖️ **Scalable** - You certainly don’t want to be in a position where your business has grown, and your streaming service doesn’t allow you to reach your growing number of users. The api.video infrastructure embraces the multi-faceted and competitive markets we live in today.
- 🎖️ **Multi-use** - api.video simultaneously lets you explore different business areas, such as social networking, educational content management, or any other video-centric and user-generated content (UGC) areas.
- 🎖️ **Adaptable** - api.video is a streaming service adaptable to multiple programming languages, so you as a business don’t need to worry about which programming language would work for api.video. Instead, we will suit your needs.
- 🎖️ **Affordable** - api.video cares for it’s customers’ businesses as their growth directly affects our growth, and our prices reflect our understanding of our customers and the market they operate in.

These were only some of the top reasons to switch to api.video. There are plenty more reasons that we are the right fit for you. Check out our [website](https://api.video/) and features to find out more! 

Do you want to switch to api.video? Yes? Then let's get started 🚀

## How to use the api.video import tool?

Our import tool is super easy to use and its intuitive interface makes it a piece of cake 🍰

By using our video import tool, you skip the hassle of manually re-uploading your videos to our services. Moreover, our video import tool is free and open-source which makes it both accessible and flexible. 

Here is a demo video that goes through the following topics:

- What you need to get started?
- How to import your videos?




### What you need to get started?

There are two things you need to do before starting to import your videos to [api.video](https://api.video); **copy the api.video key** and **get your provider’s access token**. 

1. **An api.video account**

Do you have an api.video account? No? [Sign up for free](https://dashboard.api.video/register)!

Read more about our [Sandbox account](https://docs.api.video/reference) and our [paid plans](https://api.video/pricing/) to find a solution that suits you best.

2. **Get your source provider’s access token**

Each provider can have a different method of authorization. For some providers, it could be as easy as logging into your account, and for other providers, you may need a special access token.

3. **Go to the video import tool**

You can access the video import tool via the ["Videos" tab](https://dashboard.api.video/videos) in your dashboard.

### How to import your videos?

Let’s take a look at how you can import your videos to api.video with a few easy steps!

**Step 1 - Select source**

A source is the video provider that you wish to import your videos from. For example; select Azure Media Services from the list.

**Step 2 - Authentication**

As mentioned before, every video provider has their own authentication methods. Once you enter the authentication step, there is information about your selected source and how you can easily get the required authentication.

**Step 3 - Video selection**

Select the videos that you want to import from the source.

**Step 4 - Import progress**

Done! The videos are already being uploaded to your api.video dashboard and you can see their ingesting and encoding status and play the video when it’s ready.

## Useful metadata

With each video that you import to api.video, we provide the relevant metadata that could be very useful to you. You can find this metadata on your api.video dashboard. The metadata can inform you whether the video has been imported before, the initial provider’s name, and other helpful information.

### You don’t have to worry about losing your videos!

Your video safety is our priority  👈 Our video import tool makes sure that you have the freedom to choose when you wish to delete your videos at your source video provider.  When you import your videos to api.video, your videos are imported to api.video but NOT deleted on your account with the source provider. For example, once you import your videos from let’s say Vimeo to api.video, your videos will be kept on your Vimeo account but also available on api.video. 

We hope that you found this tutorial useful and our video import tool helpful for your future endeavour! Test out our [video import tool](https://import.api.video/) today by [signing up for free](https://dashboard.api.video/register) 🎈

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