Video trends

Video trends · 4 min read

How video marketing can help you sell your products and services

Learn what kinds of videos to use during different phases of the customer journey to help them choose your product over a competitor's! Api.video can help you encode, store, and deliver all your video content with great analytics information about how well your content does.

Erikka Innes · April 27, 2021

Video trends · 9 min read

How to do professional lighting for your live stream without breaking the bank

Lighting your live stream properly will make it look professional. It can increase viewership and cut down on technical issues. Check out these tips and tricks for lighting on a budget.

Erikka Innes · April 28, 2021

Video trends · 4 min read

The two most popular color models that are used in print, digital images and video

Find out what the most popular color models are and what you see them in every day!

Erikka Innes · July 8, 2021

Video trends · 6 min read

Why is RGB the predominant color model for computers, TV and video?

Why do we use RGB more than other color models? How do we use the way human vision works to more easily compress color data in a codec?

Erikka Innes · July 12, 2021

Video trends · 4 min read

The five design principles applied to every software video codec

Video codecs have diverse use cases, but they all adhere to the same basic design principles.

Erikka Innes · July 14, 2021

Video trends · 11 min read

You shall not pass: The benefits of token based authentication

api.video uses token based authentication in one way or another for every endpoint. See how our token based authenticated is implemented, what benefits this kind of authentication provides, and what simple best practices you can apply when working with tokens. Along the way, enjoy a few LOTR references!

Erikka Innes · February 24, 2021

Video trends · 1 min read

Interested in moving your meetup online?

Stream your Meetups online with this simple walkthrough

Doug Sillars · March 18, 2020

Video trends · 7 min read

The anatomy of a livestream

Streaming a live video to anywhere in the world seems like magic, but there is a lot happening to make this happen. In this post, we'll dive into the technology behind how live streaming at api.video works.

Doug Sillars · October 30, 2020

Video trends · 3 min read

The five basic principles of video compression

Video compression is a complex and detailed topic to learn about. But if you're in a hurry, you can quickly learn the five basic principles of video compression. This information applies to video on demand and video streaming.

Erikka Innes · July 6, 2021

Video trends · 4 min read

5 ways the human eye impacts how we do video compression

The strengths and weaknesses of the human eye greatly impact the way we create video compression standards. If you know a little about how human sight works, you can make better choices when you optimize your video compression.

Erikka Innes · June 16, 2021