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Erikka Innes

No-code

no code

Now you can combine api.video with all your favorite applications without doing any coding! We are proud to announce that we've partnered with Zapier. 

Zapier allows you to integrate your favorite applications without any coding at all. Perhaps you don't program, but you have a cool idea for how to use api.video services with another application, or maybe you want to do a proof-of-concept before you code your idea. Zapier will let you do it all. 

## How Does Zapier Work? 
When you sign up for an account with Zapier, you'll learn about three concepts:
* Zap
* Trigger
* Action 

A  Zap is an application you build using Zapier. It's composed of at least one trigger and one action that occur between two different products.

A trigger is an event that kicks off a zap. For example, a trigger event could be you uploading a video to api.video. When a trigger event occurs, that's the cue for an action to happen. 

An action is what happens in response to a trigger. Say you have the trigger event of a video being added to api.video. A response action could be sending you a text message to alert you that there's a new video. 

## How do you set up Zapier with api.video?

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As you can see in the image, once you are logged in Zapier, what you'll be doing is choosing two applications and transferring information between them. 

The application you choose for the left side is going to be your trigger event. The application you choose for the right side is going to respond to the event by taking action. 

Generic set up will include these steps: 

1. [Sign up](https://dashboard.api.video/register) for an api.video account. 
2. In Zapier, choose api.video for your trigger event. 
3. Set up the trigger event. You're provided with instructions for what to do every step of the way.
4. Choose the application for your action event. 
5. You'll again need to have an account with the application you select, and the appropriate privileges for what you want to do.
6. You'll have the opportunity to test the parts of your app as you go along.
7. At the end, you'll be able to do a test run of the completely new integration you've made between applications. 
8. You can turn on your zap, and it will start running every time the trigger event occurs! 

## You May Also Like...

Some examples for you to consider: 

* [**Receive a text message every time a new video is uploaded**](https://api.video/blog/no-code/it-s-a-zap-upload-a-video-and-receive-an-sms-notification/) - This would be great if you want to stay up-to-date with breaking news clips, the latest episode of your favorite TV show coming out, or whenever someone on your team completes a new video project. 
* [**Send a slack message about a new video upload**](https://api.video/blog/no-code/send-messages-in-slack-any-time-you-create-a-new-video/) - If you have a workflow where other team members need to know a new video is available for them to edit, you can notify them in slack about every upload. 
* [**Send an email notification about new videos**](https://api.video/blog/no-code/get-notified-by-gmail-when-a-new-video-is-available-zapier/) - Send a note through Gmail every time you upload a new video to api.video.

Create video integrations without coding - Easy it's a Zap!

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Create video integrations without coding - So easy it's a Zap!

Video upload

There are lots of reasons you might need to immediately know that a video's been added to a collection. Maybe you're on a tight deadline, and you need to know when a set of videos becomes available so you can start your project. Maybe you're following a TV show, and want to know when the next episode is available. Or maybe you're interested in when the latest news event gets posted. Any of these, or many other reasons could lead to you wanting to receive an SMS alert when a video gets posted. 

Using Zapier, we'll walk through a no code method for receiving an SMS alert when a new video is uploaded to your api.video account. Let's get started! 

## Prerequisites 
You'll need a few things to successfully complete this project:

* api.video [account](https://dashboard.api.video/register)
* Upgraded Twilio account
* Paid for phone number that you can send SMS from
* Verified number (your cellphone) you can receive text messages with

Twilio will walk you through everything and we provide links to the content you'll need to set yourself up with Twilio.

This project uses webhooks, so you can check out the API reference documentation for this here: [Webhooks](https://docs.api.video/reference/api/Webhooks#list-all-webhooks)


## Configure api.video as the Trigger Event
Set up api.video so it will provide a trigger event for Twilio. 

1. Make sure you've added a sample video for testing. We're using production here, so you'll want to add a video to your production environment before starting.
2. Log in to Zapier.
3. Go to [https://zapier.com/apps/apivideo/integrations/twilio](https://zapier.com/apps/apivideo/integrations/twilio). 
4. Next to Send Twilio SMS messages for new videos in api.video click **Try It**. The configuration process starts.

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5.  You're prompted to choose your account. If you're already connected because you tried out a different zap with api.video, you'll see your account as a choice. Otherwise, you'll see **Sign in to api.video**. Click this option.
6.  You're asked if Zapier can have access to your api.video account. Enter your API key to get started. If you choose your production API key, you'll receive an alert whenever you add a new video to production on your account. If you choose your sandbox API key, you'll receive an alert whenever you add a new video to your sandbox. NOTE: You can get the key you want from [my.api.video](https://dashboard.api.video/register).
7.  After you enter your API key, click **Yes, Continue**.
8.  You'll see your account listed with the start of your authorization token if all goes well. Click **Continue**.
9.  Now it's time to set up your trigger. From the **Trigger Event** drop-down, select **New Video**. 
10.  Click **Continue**.

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11. Leave the Title and Tags fields empty.  
12. Click **Continue**.
13. You can now test your trigger. Click **Test trigger**. If all goes well, you get a response saying 'We found a video!' If not, the recommendation is to add a video to your account. Make sure you've added the video to right part of your account! You can add a video and try again. You can also clear your browser cache and try again. If it continues not working, contact us on Intercom (use the chat balloon on our [docs](https://docs.api.video/reference) page or our [website](http://api.video/) or our [community forum](https://community.api.video/)). 

## Configure Twilio as Your Action Event
Now it's time to configure everything for Twilio. 

1. Sign up for a Twilio account. 
2. Upgrade your Twilio account.
3. Buy a phone number with Twilio.
4. Leave your Twilio account open on the dashboard, and go back to Zapier. 
5. Click **Action Send SMS in Twilio**.
6. If you've connected Twilio to something previously, you'll see your account as a choice in the drop-down for an event. Otherwise you'll get **Sign in to Twilio**. 
7. Go to the Twilio dashboard you left open, and grab your authentication information. You'll need your **Account SID** and your **Auth Token**. 
8. Add your Account SID and Auth Token to the appropriate fields in Zapier's prompt. Click **Yes, Continue**. 
9. From the Action Event drop-down, choose **Send SMS**. 
10. Click **Continue**. 
11. In the Set up action section, click under the **From Number** drop-down. The phone number you bought should be listed. Click to select it. Optionally, if you'd like to enter an Alphanumeric Sender ID to receive your message from, you can provide it. However, it's not often this ID is used, so you can also skip it.
12. For **To Number** enter the phone number you set up your Twilio account with. Make sure you put your complete phone number, with no special characters or spaces. NOTE: You can use other numbers as well, but you have to add them to your Twilio account. It's easier for the walkthrough to use the number you signed up with.
13. In the **Message** field, check that the message is alright. You can enter whatever text you like, and then you can dynamically add variables to display from the list provided under the Message field. For our walkthrough, go ahead and leave the message that's provided. 
14. Click **Continue**.
15. Now you'll be asked to test your action. Click **Test & Continue**. If all goes well, you receive a text message on your phone about a new video using the sample we selected for the api.video section. 
16. You're all set, the last thing is to try this out for real. Click **Turn on Zap**.

Now that you've tried creating a zap with some help, maybe you'll want to try something out on your own! 

Upload a Video and Receive an SMS Notification (Zapier)

SMS reminders, upload a video, api.video, zapier

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codec

video create

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Cédric Montet

Product updates

At api.video, our goal is for video to be easy and affordable for anyone to build, be it individuals or organizations. We understand that achieving this goal means reducing costs at some stage of the video streaming process. That’s why, we now offer adaptive bitrate encoding for your videos at zero cost. 

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Yes, you heard me right. 

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**Encoding videos will be absolutely free for all video qualities (1080p or 4K) at [api.video](https://api.video/) - no hidden calculations, footer notes or tricks.**

(Check out this [video](https://www.youtube.com/watch?v=ouosgLbW7Ts) for more details) 


## A step towards making video streaming affordable

Video encoding is crucial as it makes it possible for videos to be shared and played smoothly on the internet. It is why we are easily able to consume various types of video media, whether it’s a YouTube video, our favorite shows on Netflix, or even catching up with friends across the globe on Zoom. Video encoding basically makes the world go around in regards to anything related to video and video content.

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We at api.video recognize that. From [increasing the transcoding and playback speed ](https://api.video/blog/product-updates/2021-in-review/)to building [specialized hardware like ASICs](https://api.video/blog/video-trends/the-comeback-of-specialized-hardware/) cards to increase our transcoding capacities, we've been working to make video streaming easier for you every day. And after dedicating ample time to engaging with our customers and learning about their concerns, free encoding seemed to be the next step in this direction. 

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So, we worked tirelessly behind the scenes to give you what no one else will - free encoding for all video qualities, be it 360p or 4K. 

## How does free video encoding benefit you as a customer

The benefit is straightforward: you save a LOT of money!

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- With free video encoding, you will have one less thing to worry about. As you know, you pay for three things for streaming videos — encoding, hosting, and delivery – out of which encoding is the most expensive, especially if you have a lot of videos. Free video encoding will allow you to focus your attention and resources to what is most important.

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- As the video needs of your app users grow, you might need to scale up your encoding capacity. Free video encoding services will give you the power to scale without any additional costs, meaning your users can handle more videos without increasing your expenses.

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- You can [migrate from your previous provider to api.video](https://api.video/compare/azure-media-services/) without paying an ‘entry tax’ to us. With free video encoding, you no longer need to spend money on encoding videos with a new provider when you have already paid for encoding with an older one.

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Now with all the saved cost, you can allocate your resources and money to a place where it is actually important – building your product and delighting your users. 

## How to get started

To use the free video encoding benefit, getting started is easy. 

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- If you’re a new user, [sign-up](https://dashboard.api.video/register) for a free sandbox account and start uploading your videos
- If you are looking to migrate from another vendor, [import](https://import.api.video/) your videos from your current vendor
- If you have any questions, [talk to us](https://meetings.hubspot.com/diego398/cc-talk-to-us?__hstc=54467703.754940701eda85e3c99a902d8ab0b988.1687266643206.1694417789132.1694427271479.149&__hssc=54467703.3.1694427271479&__hsfp=3654297906) by booking a slot in our calendar

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To know more about our[ features](https://api.video/features/), [pricing](https://api.video/pricing/) or ask any other questions, [talk to our team ](https://meetings.hubspot.com/diego398/cc-talk-to-us?__hstc=54467703.754940701eda85e3c99a902d8ab0b988.1687266643206.1694162373815.1694167498585.144&__hssc=54467703.1.1694167498585&__hsfp=3654297906)and we will help you out. 

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Or, you can straightaway [sign-up](https://dashboard.api.video/register) for a free sandbox account and check our product out for yourself. 


Huge pricing update: Introducing video encoding at no cost

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api.video team

Video trends

Modern technology has been helpful for an increasingly fast and simple method of consuming various types of video media, whether it’s a YouTube video, our favorite shows on Netflix, or even catching up with friends across the globe on Zoom. Despite the relative ease of doing anything related to video, a few complex processes take place behind the scenes, away from public view. One such process is video encoding.

Video encoding basically makes the world go around in regards to anything related to video and video content. Thanks to the technologies behind the video encoding process, it has become much easier for people and companies to share video content on the internet. But what exactly is video encoding, and what happens during the process? We’ll take a closer look at this and much more in this handy guide to video encoding.

## What is video encoding?

In a nutshell, video encoding occurs when you take raw video footage, either from a digital camera or an analog film camera, and digitally compress it to make it a more manageable file size. Video encoding happens daily in both professional and personal capacities, and many people don’t realize it.

But, without encoding, services like Netflix and YouTube would not exist – or, at least, not in the same way that it does today. Without it, we couldn’t send videos of our beloved pets to our friends and family as easily as we can today.

## Why is video encoding used?

There are a variety of reasons why video encoding is used, but all factors point to the single function of video encoding – **compression**.

This is done to ensure optimal performance and compatibility with a selected suite of software and hardware, be it for DVD/Blu-ray playback, mobile viewing, online video streaming, or general video editing. A file's video and audio information undergo transformation and compression during the encoding process, all in accordance with the requirements of the selected encoding standard.

On a professional level, the ability to compress raw video into more manageable sizes makes it easier to transmit video content such as training, promotion, presentation, and so on over the internet. 

On a personal level, video encoding makes it much easier to send videos taken from your phone directly to friends and family. Most modern-day personal devices have built-in video encoding capabilities to allow for this to happen without a second thought.

To put things in perspective, uncompressed or unencoded video can have a data rate that’s as low as 3,000 Mbps and as high as 12,000 Mbps, depending on the length and quality of the video recorded. 

**Without encoding, it would take up to days for anyone to not just transmit video, but to be able to consume it, too.**

## Differences between video encoding and video transcoding

You need to be familiar with two more [essential terms related to video encoding](https://api.video/what-is/) – transcoding and codecs.

Transcoding relates to the conversion from one digital encoding format to another. It takes the already encoded video file, decompresses it, and then alters it before re-encoding or compressing it into a different codec. Codecs are what allow encoding to occur in the first place. They are software or hardware that gives us the ability to compress video to make them more easily stored and delivered tightly.

While you may hear “encoding” and “transcoding” used interchangeably, the two terms actually mean different things. Putting it succinctly, encoding is the initial process of compressing a video from a source – such as a camera – into a codec, while transcoding takes an already encoded video file to convert it into a different codec.

## Examples of video codecs

In order to understand video encoding, you must first be familiar with two interrelated terms: [video codecs and video formats](https://api.video/blog/product-updates/every-video-format-codec-and-container-explained/). These also tend to be used interchangeably, but much like the terms encoding and transcoding, they refer to two different things.

Video formats are the type of files in which the compressed video/audio is stored. Also known as a “container”, you can tell what a video format is by looking at the file’s extension — the three to four characters that sit after a period in a file name. Here are some of the most common video formats used today:

* MP4
* FLV
* MOV
* MKV
* LXF
* MXF
* AVI
* WebM
* QT

On the other hand, **the codec is short for “Coder / Decoder” (compression / decompression)** and relates to the video compression algorithms that allow encoding to happen. Over the years, codecs have gone through multiple iterations as it coincides with the increasing sophistication and rise in the quality of filmmaking. 

If you’re a content creator, you might be aware of some of the video codecs that exist today:

- **H.264 – also known as AVC, this is the most widely-used video codec available on every platform and mobile device.**
- H.265 – also known as HEVC, stands for High-Efficiency Video Coding, and it’s slowly overtaking H.264 as the standard. This codec can compress video much more efficiently than its predecessor.
- **VP9 – is an open-source, royalty-free codec developed by Google and is considered the direct competitor of H.265. The video compression codec VP9 was created to reduce file sizes, making streaming videos simpler.**
- **AV1 – is another royalty-free, open-source codec released in 2019 by the non-profit Alliance for Open Media. It was developed to become the successor to Google’s VP9 and contend with HEVC more directly.**

## How do different technologies handle video encoding

As you may have suspected, there are a majority of ways that different technologies handle the video encoding process. Let’s take a look at the most common technologies that use video and how video encoding works on each of them:

### Video editing software

When it comes to video content creation, a majority of people will use one of two video editing software — Adobe Premiere Pro or Apple’s Final Cut Pro. Both of these video editing software handle video encoding in very similar ways: when exporting the finished video.

Depending on which device the video content is recorded on, it will already be encoded and formatted according to the settings of the device. For those using iPhones recording 1080p video at 25 frames per second (FPS), for example, the iPhone will automatically encode the video using H.264 and contain it in a .mov file format. The video editing software will “open up” the container to get to the encoded, compressed video file within so the editing process can begin.

After editing the footage is complete, it will need to be exported, which typically concerns video encoding. The edited raw media taken from a recording device such as a camera will be encoded via the codec of the person’s choosing before being put into a .mp4 container once they’ve hit “export”. As we’ve mentioned before, the most common codec used in video content creation is H.264 for HD videos, with 4K videos using H.265. 

### Websites

Different websites utilize different techniques to handle video encoding – with a majority of the major sites like YouTube, Netflix, and so on using their own technologies to handle the process. A majority of social media websites allow you to upload video files directly onto the site to share, although most of them require the files to be saved in specific containers. 

These websites will take your video file and transcode it before using their own systems and serves to re-encode it to match multiple display resolutions. This process will happen regardless of your video file's original codec and settings. Different websites have different processes, but companies that don’t have the capacity to build their own video encoding systems can use a third-party application programming interface (or API) to handle this process. These APIs act as [dedicated video encoder](https://api.video/encoding/) that allows companies to add on-demand videos to their websites more efficiently.

Using [api.video](http://api.video) as an example, all of the videos submitted to the platform will be transformed into H.264 codec in an MP4 container. This may be done using transmuxing and/or transcoding.

We expect the video bitrate to be lower than 16 Mbps for up to 1080p resolution and 50 Mbps for up to 4K resolution. We accept any bitrates, however, we will scale them down to the limits mentioned because anything above is usually challenging for most viewers’ connection to watch.

### API

The ability to generate, store, and distribute video is made possible via a video API. [api.video](http://api.video)’s solution can be tailored to suit any specific need. 

The backend process of video on demand (VOD) is exceptionally complex, even if you’re a software programmer specializing in video. It is necessary to encode, package, and typically transcode the data before sending it to any of several possible destinations. All of these things, and more, may be done with minimal fuss using api.video.

Our API basically keeps the complexities of streaming media hidden from view, so you can rapidly develop apps with as much control as you need. This saves time and effort so developers can concentrate on making the product.

## Conclusion

As you can see through this video encoding guide, a lot of work goes into making the video you watch and the video you share possible. Without video encoding compressing raw video footage, it could take days to upload and transmit video content over the internet and perhaps even longer to be able to download and enjoy them. 

The best part about encoding at api.video is that is offered at ZERO cost. You will only be charged for delivery and hosting of your videos, and the encoding will be free. Now integrate your videos in minutes with api.video or [contact us](https://api.video/contact) for more information.

A Guide to Video Encoding & Video Codecs

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Encoding and transcoding are often used interchangeably but they have slightly different definitions. **Encoding is the initial process of converting raw video files into a specific digital format or codec.** It involves compressing and packaging the video data, often to reduce file size while maintaining acceptable quality. Encoding prepares the video for storage, transmission, or playback.

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**Transcoding, on the other hand, involves converting a video from one digital format or codec to another.** This is typically done to optimize the video for different devices or platforms, adapt to varying network conditions, or ensure compatibility with specific playback requirements. Transcoding occurs after encoding and often involves changing resolution, bitrates, or formats without altering the content itself.

## What goes on behind encoding a video?

It's easy to say that encoding is when you go from an _uncompressed source_ to a _compressed source_, but you may ask, what exactly do compressed and uncompressed sources mean?

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Uncompressed sources are video files that contain data that comes directly from a camera sensor vs. encoded video. In the digital space, it's SDI (Serial Digital Interface) or HDMI (High Definition Multimedia Interface). Both of them are popular standards. You'll find HDMI in places like your GoPro camera, or a mini camcorder. These days, you might also find HDMI in professional settings, but SDI is more common due to its reliability. Another example of an uncompressed source would be something analog, for instance, VHS tapes.

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A compressed sources, on the other hand, are video files that have undergone compression during the encoding process. Compression involves reducing the file size by removing unnecessary information or encoding the data in a more efficient format. This process results in a smaller file size, making it more manageable for storage, transmission, and playback.


## What are the types of transcoding methods?

There are three types of transcoding, depending on what you are trying to do to get a video to suit a particular browser, player, or platform:

* **Lossless-to-lossless** - This type of transcoding maintains the quality of your video across formats but allows you to take advantage of better hardware or compression algorithms. 
* **Lossless-to-lossy** - This type of transcoding will decrease your video in quality, but it will benefit you in ways such as – you will get a smaller and/or faster playing file, or a file that is compatible with the requirements of a particular platform, player, or browser.
* **Lossy-to-lossless** - Sometimes people think this means they are regaining quality. This isn't the case in this type of transcoding. If you transcode from a lossy format to a lossless format, all that it means is that you will not lose additional quality in the conversion process. You will not regain data you already lost through compression.

## Codecs for encoding and transcoding

For both encoding and transcoding, you will need to make use of codecs. A codec's job is to compress and decompress video files. It's right there in the name -  **co**mpress **dec**ompress or encode decode. So basically, codec is an algorithm that takes the video and shrinks it or changes it into a format that makes it compatible with the requirements of wherever you want the video to play. There are many codecs because there are many ways to compress a video or livestream for playback.



## What is transmuxing?

Now that you know the difference between encoding and transcoding, let's throw one more term in there - transmuxing. Transmuxing is when you change the container for a video instead of the format. It's a way of repackaging a video to make it compatible somewhere without changing what's in the file. 

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This process is faster than encoding or transcoding and takes less computing power because you only change the container, not the file. It's great when you need to quickly make something available, but the downside is that it doesn't handle things like making multiple video resolutions available. If you choose a container type that's incompatible with your video file, you may also cause compatibility issues, resulting in not being able to play the video.

## In closing

* **Encoding** - Encoding happens when you compress a raw data file from a video camera sensor or an analog source like a VHS tape. 
* **Transcoding** - Transcoding happens when you take an already compressed video file and change it to another format.
* **Transmuxing** - Transmuxing happens when you change the container of a video file but leave the video file untouched. 

We hope that explains the difference between encoding and transcoding clearly. 

_If you are looking for an affordable video API solution that does not burn a hole in your pocket for transcoding and encoding videos, check out our offerings on our [homepage](https://api.video/) or [sign-up for a free account here](https://dashboard.api.video/register)!_

Encoding and transcoding: what's the difference? 

Encoding and Transcoding - What's the Difference?

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Doug Sillars

Once I upload my video, how quickly will it be ready to be viewed?

Our reply to this question has always been “it's really fast.”  And it is really fast. But, the dev team gave me access to the backend database, and pointed me to a few tables that might be helpful (thanks to Thomas Persohn for your patient help!)

Thus armed, I waded into a sea of data to better understand how fast our videos are encoded at api.video

## Encoding

When a video is uploaded to api.video, it is re-encoded to a HLS stream, with several different video dimensions and bitrates.  This allows api.video to deliver properly sized video to all users - no matter the device or network connection. (Read our post on [Responsive video delivery](https://api.video/blog/video-trends/responsive-video-delivery/) to learn more.)

> Summary:  All videos are encoded at 240p, 360p, 480p, 720p, 1080p and 2160p. However, the videos are only encoded up to the initial size of the video (so if the original video is 720p, there will not be 1080p or 2160p versions available). 

**FYI:** For our customers, encoding is absolutely free – we offer adaptive bitrate encoding at zero cost. 

How long does this step take? If a customer uploads a video to our service - they want to know how efficient api.video creates the content for viewing.

### Data in the study

We are constantly making adjustments to our infrastructure to speed the encoding step of our video (and that is one reason this post is dated 2H 2020 - we expect to be faster in early 2021). The last major adjustment was made in mid October, so the data presented in this study from every video uploaded to the api.video service between 15 October and 2 December 2020.

### Parameters that affect encoding

There are 2 major parameters that affect the speed of encoding a new video stream: the output dimensions and the length (duration) of the video.  

#### Dimensions

The output video dimensions have a huge impact on video creation - a 3840 × 2160 (or 4K or 2160p) video has millions more pixels than a 320x240 (240p) video, so it takes a lot longer to create.  In general, the videos exit the encoding process from smallest to largest.

#### Duration

If a video is 30 frames per second, and is 60 seconds long, there are 1800 frames to be created.  If a 30 frame per second video is an hour long 3600s), there are 108,000 frames to be created, so the longer the video - the more time for creation.

## Analysis

To better understand the encoding time, I divided the data by the size of the output video size, and looked at 2 lengths of video  - those under 5 minutes, and videos that are 45-75 minutes long (we are often asked how long a 1 hour video takes to encode).

I calculated encoding time for each bucket of video using percentiles.  

> Quick review - percentiles break the data into 100 evenly sized segments, so the 25th percentile is when 25% of the videos have been encoded. The median is the 50th percentile, and is when 50% of videos have been encoded.  We report here to the 95th percentile for video encoding.

### Short videos - under 5 minutes long

Many of the videos uploaded to api.video are short - under 5 minutes long.  These videos are generally ready to play in a few seconds:



The above chart has a lot of data, the 25, 50, 75, 90 and 95th percentile encoding times for all 6 variants of the video that api.video creates.

The median video is ready to play (at 240p) in 5.6 seconds, but a 720p version will be ready in 15s after encoding begins, and the 4K version will be ready in 37 seconds.

95% of all videos (under 5 minutes) will be playable in 32.6s, and will have 1080p versions ready in just over 2 minutes (140s).

### Long videos - 45 - 75 minutes long

Our most frequently asked question on encoding is "how long for a 1 hour video to be encoded and ready?"  Here are the numbers:


Observant viewers will see there are no 4K videos in this report. At this time, there are very few 4K streams that reach the 1 hour timeframe, and the data was quite noisy.  Hopefully, more of our 'long uploads' will add 4K support, so we can add this metric in our next update.

The median hour long video (red line) will be ready to play (at 240p) in just over 9 minutes (555s), and a 720p version will be ready about 18 minutes after encoding begins (1099s).

95% of hour long videos will have a 240p version ready in 33 minutes, and 720p in 54 (3230s).  the 1080p version will be available for 95% of videos in 108 minutes,

## Conclusion

Short videos will be ready to play - even at high resolution - in under a minute: the median 4K encoding for a short video is 37s. 

Hour long videos take longer to encode, and the median 720p video will be ready in 18 minutes.  95% of 720p videos will be ready to play in 54 minutes.

This is really fast! You can have responsive streaming video ready for your customers in just a few minutes with a simple upload!

That said, our team is working hard in the background to improve our infrastructure to make our encoding speeds even faster! 

We're really excited to have hard numbers to share with you on our encoding speeds, and we cannot wait to re-benchmark this data in 2021 to see how much faster your videos will be encoded as we improve our service.

Do you have questions about api.video or video encoding? Reach out on our [community page](https://community.api.video).


How fast does api.video encode video? 2H 2020 data

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