Introducing Analytics: Your go-to place to measure the effectiveness of your videos

Having established a strong backbone for your videos, api.video quickly recognized the importance of understanding the data behind those videos that you host with us. Our philosophy has always been to equip you with every tool you need to amplify the impact of your videos and therefore, after launching the AI video model hub, the Admin API and low-latency live streaming, we now introduce – Analytics!

 

Analytics will equip you to get comprehensive insights into user behavior, preferences, and engagement trends. Whether you’re building a platform where your users can upload content, or if you’re a creator yourself, you can use this data to tailor your content strategy, optimize user experience, and make data-driven decisions.

 

Let’s read more.

 

(Or watch this video below for details)

What do you get with Analytics?

As soon as you start using api.video for your videos, you get access to the data behind your videos. Here is the list of metrics you will be able to find in Analytics:

 

• Impressions - The number of times a video was loaded
• Watch time - View the total watch time of the viewers
• Number of plays - View the number of times a video has been played by the viewers
• Playback start and end time - View the number of time a video or live stream has started and the number of times it was watched until the end.

 

You can view all of the above metrics based on the following categories

 

• Country/Continent
• Device
• Browser
• Operating System

 

All the data in Analytics can be viewed in real-time. The retention period of Analytics will be 30 days by default and can be extended to either 3 months or 12 months from the dashboard.

 

To extend the retention period of Analytics, follow the steps below:

1. Head over to the Analytics page in your Dashboard.
2. Click on the 3M or 12M buttons to select your desired retention period.
3. That’s it! You’ll have access to your detailed analytics for the selected duration.

 

When you choose a retention period of 3 months or 12 months, a fixed cost will be applied, determined by the volume of plays. If you choose to keep a retention period of 30 days, you will not be charged anything. Complete details about pricing can be found in our pricing page.

Where will you find Analytics?

On the dashboard:

Analytics will be activated on your api.video dashboard in both your Sandbox and Production environments.

Through the API:

You will get 3 dedicated API endpoints that you can use to programmatically retrieve data behind your content as detailed in the documentation here.

How to use Analytics for your business

Being able to see the numbers behind your videos gives you the ability to make important decisions, irrespective of your industry and use case. Let’s see a few examples of how you can utilize Analytics for your business.

 

1. E-learning Business

You could be selling a course, or building a platform that enables teachers and students to be together in a single space. You can always use data to answer questions like:

 

• How many students have played my courses? → play
• How many students have started to watch my course? → start
• What is the average watching duration of my course? → watch_time_sec

 

2. Short-form videos

 

The bite-sized videos that you put so much effort into, can be made far better just by looking at some numbers.

 

• ”Did my viewers watch the first N videos on my feed until the end?” → end
• How many times have my viewers watched a specific video? → play-total + media-id
• What was the highest number of concurrent viewers last week? → from + ccv-peak + unique
• What videos have the longest view duration? → view + media-id + sortBy[metricValue] + sortOrder=desc

 

3. Advertising Business

 

Your video ads’ performance drives your decision to increase or decrease your investment in them. With Analytics, you can answer questions like:

 

• How many impressions has my ad generated? → impression
• Is my ad displayed fast in Asia? → impression_time_ms + continent
• From the websites where my video ad is embedded, which ones got the most views? → view + referrer + sortBy[metricValue]

 

Embrace the power of video analytics to elevate your content strategy and achieve your business goals. To see a glimpse of api.video’s Analytics in action, sign-up and create a sandbox account now!