About Growmotely
Growmotely is an end-to-end platform that facilitates companies to hire remote professionals – of all nationalities – into long-term remote jobs.
Started in 2019 as a platform connecting professionals and culture-first companies, Growmotely changed its growth strategy in 2022 and decided to be exclusively community-based. This meant that apart from being a platform that connect companies and remote workers, Growmotely will also offer a safe space, a community, for talented professionals to share experiences, thoughts, and troubles they faced while looking for the right job.
This is when Growmotely went ahead and built an intuitive UGC video platform where candidates and professionals shared experiences in a common space through videos.
Challenges
The main challenge for Growmotely was creating the engagement-based platform. This was primarily because today, attention spans have grown thinner by the minute, and any kind of friction, whether it be slow load times on videos or delivery network problems, can cause a potential user to click away and increase the bounce rate drastically. Therefore, Growmotely had to make sure that users were able to upload and stream videos easily and quickly.
Another challenge that surfaced was the issue of cost. The expenses for videos often significantly rise depending if the size of the community is large. And if the platform gives its users free access to generate and contribute to content, the operational costs also escalate.
Lastly, with so many videos being shared and uploaded on the community, maintaining its stability was also a problem. Growmotely's business relied on a worldwide audience, and having videos hosted and accessible worldwide at all times was a challenge in itself, let alone managing encoding and delivery times.
Solution
Growmotely overcame these challenges swiftly with the help of api.video.
With heaps of content being being uploaded, hosted and shared on a daily basis, Growmotely was able to maintain a platform that engaged a global community, thanks to api.video’s robust Content Delivery Network (CDN). All videos were uploaded with ease by the users, using the upload token functionality of api.video.
To make sure that large volumes of videos being uploaded and consumed daily does not falter the system, Growmotely depended on api.video’s in-house infrastructure that has the flexibility to scale as video volumes increase.
With free video encoding, Growmotely was also able to save costs and only had to pay for hosting and delivery. This meant that users could upload, share and watch videos easily without burning a hole in their pocket. The low cost, high encoding speed enabled candidates to record videos of themselves and upload them instantly.
Impact
There are over 17,000 videos made by the tight-knit community on Growmotely till now. That is over 19,000 hours of insights and experiences shared by their community!
Growmotely continues to upload videos on a daily basis leveraging the intuitive interface of api.video and the easy upload process.
Conclusion
Growmotely's journey embodies the transformative power of remote work. What began as a response to unprecedented challenges has evolved into a global movement, empowering individuals to work on their terms, from anywhere in the world. Through innovative solutions like the UGC video community that depends on videos as a medium of communication, Growmotely continues to redefine the landscape of remote work, one connection at a time.