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How Does Video Content Boost Your SEO and Site Ranking?

April 26, 2021 - Erikka Innes

Ever wondered what video content can do for you in terms of SEO metrics? A lot! You can boost traffic and your site ranking, increase site engagement, and convert more users with videos content. Not only is video preferred by customers when they’re searching for a product (click here for some incredible stats) but it can help you give your website a huge boost!

  1. Decrease your bounce rate. While bounce rate is a highly subjective, context-based metric, it’s still useful to lower it when you can. Adding videos to your site can potentially do just that. When you embed a video on your site and viewers click to view, they’ve just engaged with your page. Page engagement helps decrease bounce rate.

  2. Increase social shares of your content. People love sharing videos, especially when they’re short and compelling. If a video is good enough to share, it can travel all over the internet and raise awareness for your brand. If you do your own video hosting with somewhere like api.video, you can control where the video appears and what it links back to - for example when people send the video to be watched, you could have the link open a webpage on your site, making it easier to direct viewers to your products and services.

  3. Signal you have quality content. A lot of things go into creating content that search engines think of as quality, but one thing they look for is a mix of media on your site. When you have text and other types of content, like video or photos, your site is instantly judged as offering higher quality content. Be careful - there’s more to it than that, you can’t just slap a video and some words on a page, but having the mix of content is viewed as a step in the right direction.

  4. Get extra keywords for SEO with video transcripts. When you offer video content, including a transcript for your video will boost SEO value because you have the opportunity to include important keywords in your script. For more details about this, check out “Why You Should Caption Your Videos, Whether They’re Classes, Speeches, or Entertainment.” (https://api.video/blog/video-trends/why-you-should-caption-your-videos-whether-they-re-classes-speeches-or-entertainm)

  5. Keep people on your site longer. If your videos are engaging, people will stay on your site longer to watch them. Google watches sites to see how long people stay during visits, and this is factored into determining whether you offer quality content or not. Provide interesting videos, and watch your SEO rankings soar.

  6. Convert more viewers into customers. The purpose of SEO is to rank higher so you get more eyes on your website so more people buy something from you. And video is a great way to do that. According to Hubspot’s Product Video statistics, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Source: https://www.hubspot.com/marketing-statistics).

Erikka Innes

Developer Evangelist

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